- Index hide
In 2020, the percentage of spending on outdoor advertising in Mexico was only 5.5 percent.
With more than three million subscribers, Yulay is one of the most relevant content creators in the history of YouTube.
Until now, YouTube has more than two billion registered users globally.
The youtuber Yulay decided to go beyond the conventional to send a message to his followers, which is why he bought a billboard in Mexico City (CDMX) and the strategy was right with his followers.
The advertising industry is still one of the most important, which is why many brands keep in mind various methods to promote themselves in the various forms and spaces that exist today.
To mention an example, outdoor advertising and billboards are some of the most used and well-known resources, which we see every day on the streets.
In other words, outdoor advertising is any advertisement that can be seen in public places; strategic sites through which the audience travels day by day and that, for this reason, manage to generate a high impact. Some of these strategic sites can be highways, busy streets, buildings, illuminated signs, advertising walls, among others.
Although it is true that, at present, social networks have become one of the advertising strategies and marketing more effective, reality dictates that outdoor advertising is still very useful.
Its effectiveness can be seen reflected in the value that this mode of marketing has been registering in recent years. Information of Dentsu Aegis Network announces that the percentage of spending on outdoor advertising in Mexico, in 2020, was 5.5 percent.
One of the most recent success stories we could see with the series of billboards of #LaurayJavier, who came to demonstrate the great power that advertising still has offline for brandsbut it is also, apparently, an interesting strategy for personal brands, whether for politicians or even youtubers.
Yulay buys spectacular in CDMX and hits with emotional “announcement”
What’s this all about? On TikTok, a video shows the initiative of the youtuber Yulay, one of the most recognized within the wide range of content creators, to send a message to his litter of followers who, by the way, is extremely wide.
Yulay decided to add to the effectiveness of outdoor advertising and, thus, buy a billboard in CDMX, taking advantage of the space to send a message to his followers and, incidentally, promote himself and his YouTube channel, where he has more than three million subscribers.
@compayulay May your dreams be bigger than your fears #yulay #cdmx #motivation
In Mexico, particularly, the presence of YouTube is clearly strong, since information from Comscore reveals that, as of June 2021, there were more than 750 YouTube channels with more than 1 million subscribers, a figure that represents a considerable increase of 25 percent, compared to 2020. Similarly, more than 6 thousand 500 channels of YouTube in Mexico had more than 100,000 subscribers, 30 percent more than the previous year.
In this context, we can say that Yulay is one of the most recognized creators, very much on a par with giants such as Luisito Comunica, the Golden Scorpion, among others, and who has known how to grow his personal brand and win over his followers.