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Currently, according to some data, there are more than 440,000 content creators in Mexico.
More than half of young people in Mexico want to become content creators or influencers.
In the wide range of content on social networks, Yulay continues to grow his personal brand, now buying a taco shop in CDMX, a strategy that continues with the line of content that the youtuber It has been plotted for a few months.
In the so-called “digital age” it is clear that content creators have earned an important place not only as a form of entertainment, but as a vital strategy for the marketing of firms, which, year after year, seek different ways to grow your own customer base.
Starting from this premise, in Mexico, the presence of content creators, according to what influencecity reportsthere are more than 440 thousand, all of them distributed in the different platforms that currently dominate the market.
On the other hand, we also talk about the fact that, in our country, users spend around six or seven hours a day browsing the Internet, this, according to what DataReportal exposes in one of his most recent studies.
In other words, the presence of the Internet in Mexico is of great importance, which is why, in fact, it is said that more than 50 percent of young people today want to become content creators and/or influencers.
Yulay buys a taquería in CDMX and strategy raises her personal brand
We must not forget that, after what happened in 2020 with the arrival of the pandemic, social networks and platforms such as Twitch, OnlyFans, among others, became authentic alternatives to generate significant monetary income. According to Crehanathe content creators and/or influencers They can be divided into 4 categories, depending on their reputation and the number of followers:
- The nanos influencers who earn advertising revenue from 10 to 100 dollars per post.
- the mics influencers that they can win between 100 and 500 dollars by post in their networks.
- The macros influencers that they are able to win between 5,000 and 10,000 dollars per post.
- The mega influencers that charge between $1,500, $10,000, or even $50,000.
If we were to delve into the beginnings of social media, we can say that YouTube has been the platform that started it all, generating such an influence that, currently, the concept of “youtuber” is part of the alternatives of young people in regarding the list of professions to which they wish to dedicate themselves.
This has happened thanks to the work of users who, for years now, have been able to make a living from their content, as in the case of Yulay, one of the youtubers most popular today and who, with various strategies, continues to grow his own personal brand.
He did it in Ecatepec and, now, he does it in Mexico City (CDMX), where he recently bought all the tacos from a street taco shop located, according to his account, in Tacubaya. What did he do with the product? give it away, as it has been doing in various contents, giving away toys, Metro tickets, etc.
This type of strategy, added to other initiatives that he has presented on his YouTube channel, have generated various positive comments towards the creator himself, who has more than three million subscribers on the Google platform alone.
“You have to ask God for Yulay to keep him for many more years”; “This old man deserves everyone’s respect and he is a point of inspiration for many”; “We made the right person famous, he is an angel before society”; are just some of the comments written by users.
Undoubtedly, Yulay’s brand as a content creator grows with this type of initiative; however, it is often not clear if these actions are done to generate clicks and monetize or if, in fact, there is a good intention behind it.
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