The platform was designed with an HTML-based online player, which was incorporated shortly after the W3C, who presented more popular web browsers, with which thousands of users can access the platform and enjoy the service with just connect to a Wi-Fi network or mobile data.
Besides, has 1.3 billion subscribers from all over the world; It is one of the most popular platforms, ranking third, only after Facebook and Instagram. That is why thousands of people have chosen to become youtuberbecause the income that this social network leaves manages to seduce anyone.
In 2022, YouTube reported profit of more than 29 billion dollars and their main source of income is advertising. They also make money through their monthly subscription businesses, like YouTube Premium. In addition, it develops tools that allow those involved in this medium to earn money in many other ways, such as through Super Chat, channel memberships and promotional items. In most cases, creators and YouTube share the revenue generated from these channels.
Regarding how the profits obtained are distributed, the platform indicates that each youtuber that is part of the YouTube Partner Program (YPP) may participate in advertising revenue sharing. There are three ways to generate money for them: by inserted advertising, by selling promotional items and by subscriptions.
YouTube bets on video games
Google, who owns YouTube, is working on a new service called YouTube Playables, this means that now the platform will have its own video game ecosystem, as it has become clear that it has gone hand in hand with this industry, since it concentrates a large number of content creators who upload their games, the most prominent being Willyrex, Rubius or RichardBetaCode.
Given such success, the platform decided to develop an exclusive platform: YouTube gaming, but the success was not as expected, so some time later it was closed, keeping the category of games in the apps.
Recently, The Wall Street Journal pointed out that the application is in the process of launching a new video game service. on-line. YouTube Playables would be a new video game platform in the cloud. However, nothing has been confirmed about its launch and how they will do it.
It is also important to remember that Google also failed when it launched Stadia, a video game platform in streaming that promised to be the future of the segment and to be able to take your library wherever you wanted.
Everything seems to indicate that the concept will be different, the integration with YouTube could be the key piece.
Key Competitors
The first of them is xbox game pass, which is a video game subscription service, both for console, PC and mobile through streaming. It has the most recognized titles of the franchise such as Halo Infinite, Forza Horizon or other games that are included in other services such as FIFA, Madden or MLB.
On the other hand is found playstation plus, that in response to the gamepass, Sony launched PS Plus, a video game catalog oriented to its main successes such as God of War or Spiderman; thanks to its alliance with Ubisoft Plus there is also Assassin’s Creed or Far Cry. The subscription has several levels.
Lastly, it’s Nintendo Switch Online, a service that started as online multiplayer to strengthen Nintendo. In this service you can find the best NES or Super Nintendo games and Nintendo 64 titles.