They expand the efforts of the NFL in advertising and marketing to Mexican creatives.
They seek to create more official houses between businesses and companies in the country for fans.
Pittsburgh Steelers and eight other teams join initiative after Super Bowl success.
The most famous American football league in the world, the National Football League (NFL), changed its internal policies and now nine teams will be able to expand their advertising market in Mexico.
The marketing strategy is based on growing the fans of this sport, which recently celebrated its biggest and most important event at the brand, sport, media and profit levels. The 2022 Super Bowl became a key piece for the initiative that Mexican entrepreneurs can be a part of today.
And it is that, to amplify this cross-border collaboration, this week, Andrés Martínez, academic of Global Sports at Arizona State University (ASU), and Jonathan Mancuso, manager of events and marketing of the Pittsburgh Steelers, held a conversation in which they delved into the relevance and impact that this strategy can have for NFL fans in Mexico and, particularly for the millions of followers that this team has in the country.
In the talk, agreed between the US-Mexico Foundation and ASU’s Convergence Lab, it was emphasized that any business, regardless of size, line of business, commercial value, or time on the market, can be considered as the home of the Steelers.
“If a taqueria wanted to make a deal with the Steelers to advertise itself as the team’s official taqueria in Mexico, it could do so today.””, explained Andrés Martínez.
This was not possible with the previous work scheme of the American football league in Mexico, since previously organizations and companies could establish sponsorship agreements with the Steelers only within the United States.
According to Jonathan Mancuso, the new NFL Home Marketing Agreements (HMAs) establish the feasibility of the Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, San Francisco 49ers and the Steelers themselves expand their marketing efforts in one of the nations where the relationship of brands with sports is most valued.
The Pittsburgh Steelers, in particular, are one of the top five teams with the most fans in Mexico, 50 percent of whom are women.
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