Shein’s net sales reach $10.4 billion.
Shein achieved high levels of online traffic as well as app downloads in 2022.
Shein clothing has become a profitable business model for resellers.
Shein has been one of the favorite brands of many because it has trendy designs with very affordable prices; however, the brand has also been criticized as it has a bad reputation for having terrible working conditions for its workers, in addition to the fact that it contributes significantly to the fast fashioncausing a problem for the environment, since it is well known that clothing is the second largest pollutant on the planet.
It is a company of Chinese origin that was established several years ago in 2012 under the name of SheInside, but later changed its name to Shein in 2015, which allowed it to take off in the clothing industry. market textile and currently has an estimated market value of over $100 billion. The brand stands out for being recognized as the fashion retailer of eCommerce largest in the world and is used by millions of consumers around the world on a regular basis.
In addition, part of its success is also due to the promotion of some content creators, since it is common to find videos of people doing the famous “hauls” or creating outfits with garments from this brand that stands out for being cheap. To reinforce this, Shein decided to collaborate with influencers most followed by Mexico, Kimberly Loaizawho has a community of 73.5 million followers on his TikTok account alone.
Young people discover Shein’s secret cellar
TikTok users found a Shein warehouse on the streets of Mexico City, who were surprised when they entered because the prices of the garments are very low; They found clothes from 15 pesos.
The video shows that the establishment is hidden inside a building located in Republic of Uruguay street number 44 in the Historic Center of the Mexican capital.
Netizens reacted to the discovery because there are clothes that are priced well below what they are on the app.
So far, the TikTok account @shein_inventory, Shein, who is in charge of clothing sales, already has about 33,000 followers. It promotes the acquisition of a high volume of garments so that people can start a resale business. However, it is unknown if the brand has given permission for the resale of its products.
@shein_inventory #shein #fashion #femininefashion #tiktok #entrepreneurship #sales #distribution #commodity #money #business ♬ 原聲 – Inventory Shein
It is increasingly common for people to dedicate themselves to the resale of articles, mainly women who are classified as “nenis”, this emerging sector has opened up the growth of social sellingsales through social networkswhich was enhanced during the Covid-19 pandemic.
“Electronic commerce has more and more tools to make sales more easily and directly with customers. A few years ago we did not imagine that social networks would be a channel to sell products and today it is a reality and it has brought benefits for many businesses. It is impressive to see where technology will take us and the trends that are emerging year after year” he commented Hendrick AponteHead of Platform Tiendanube México for Indigo Report.
The relevance that the “nenis” have acquired is so great that even the current PRI candidate for the governorship of the State of Mexico, Alejandra del Moral, included them in one of her proposals, carrying out the state program Neni mexiquense, which will be free and will offer training on digital marketing.
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