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Mexico is the country in all of Latin America where Valentine’s Day is celebrated the most.
According to a survey, Mexicans spend an average of 1,250 pesos on gifts for February 14.
Currently, Netflix is the most popular streaming video platform in the world, with more than 230 million subscribers.
On the occasion of February 14, Valentine’s Day, a young woman appealed to her creativity to design the “Netflix Box”, a gift with which the leading streaming platform promotes consumption. streaming for one of the most important dates in terms of marketing: the Day of Love and Friendship.
Times have changed and, compared to what happened in 2020, 2021 and 2022, the reality for consumers has also changed considerably, a fact that we can see on specific dates such as Christmas, Halloween, Valentine’s Day, among others more.
However, we are talking about one of the periods in history where, precisely, consumers have been affected from various fronts. To mention an example, in 2022, according to information from the National Alliance of Small Merchants (ANPEC)the price of gifts for Valentine’s Day is estimated to have increased by 60 percent, due, of course, to the great effects of Covid-19 and the inflation that came with the war between Russia and Ukraine.
And, to tell the truth, the so-called “Day of Love and Friendship” is presented every year as a date of great activity on the part of consumers. In that sense, A survey carried out by Picodi indicates that Mexico is the Latin American country where Valentine’s Day is celebrated the mosta study that reveals that 86 percent of those surveyed confessed that they do commemorate February 14.
Young man creates the “Netflix Box” and thus promotes consumption of the streaming on february 14
When we talk about February 14, we are also talking about one of the most important strategies in terms of marketing stationary, This being one of the biggest opportunities for brands to reach more consumers are the strategies; spaces that, despite having a very short period of time, can be very well used through creative strategies.
In the midst of this scenario, Mexican consumers tend to allocate significant expenses to their gifts for Valentine’s Day. Starting from this premise, A study locate to Mexico in eleventh place with the countries that spend the most on that date, with an approximate of 1,250 Mexican pesos per personbeing the second Latin American country that spends the most, only below Chile.
Now, an important part of this type of celebration is the creativity of consumers. To give an example, on TikTok, a young woman shared the “Netflix Box”, a gift that she, according to her account, will give to her partner on the next Day of Love and Friendship.
The most interesting thing, however, is that said gift has served, in a certain way, to boost Netflix content on a date as iconic as February 14.
@greciaflandesq Valentine idea #2 netflix box Do we know that on this date ALL restaurants are saturated? and we prefer to stay at home, so I’m sharing an idea for you to give a special touch to a movie night and the best of all is that I only spend $250 pesos!! #Valentine’s Day #ValentinesDay #Anniversary #Couples #Boyfriends #GiftIdeas #IdeasParaSanValentin #NetflixBox #MovieNight #MovieNightBox #Gifts #Gifts #GiftsIdeas #February 14th #DIY #fyp
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As of today, Netflix is the most popular streaming video platform on the market. Information from the company itself revealed that, Between October 2022 and January of this year, a period that corresponds to its fourth annual quarter, the leader of the streaming added 7.7 million subscribers, increasing its total subscriber base to 231 million.