If you are in the field of mobile telephony since the beginning of the two thousand you surely remember the role it played Siemens in that era.
We talked about the fact that in the first years of that decade the panorama was occupied by players like Nokia and Sony Ericsson; However, there was room for other competitors who came with proposals that were placed in the public’s taste and Siemens It was just one of those cases.
It is a reflection that we arrived at after seeing this image that our friends from DeMemory:
As you can see, it is an ad that was published in the Reforma newspaper on December 15, 2002 and that focuses on the Siemens S40, a team that for that moment it was no longer a novelty, verifiable situation when observing the way in which the advertising emphasized characteristics like infrared port, two-way written messages and address book for up to 1,000 records.
Siemens S40 It is a team that in its development stage had the name Bosch 1886, but after Siemens bought the mobile division of Bosch rebranding had to come into play.
One of its main characteristics is that it was triple band and it worked with GSM-900, GSM-1800 and GSM-1900.
Beyond that, it was actually standard equipment and the same advertising had no choice but to highlight common and current characteristics, such as the monochrome display and the “attractive design”.
One aspect that draws the attention of advertising is the price of the equipment, since it was 1,399 Mexican pesos and it included 300 pesos of airtime.
We are talking about those 1,399 pesos in 2002 implying the purchasing power of 3,031 pesos in 2021 once they adjust for inflation, that is, it was a team that did not represent an exacerbated price for the time.