The paper of Nokia in the mobile phone industry it was fundamental in the first half of the two thousand.
The firm launched some of the equipment that most settled in the collective imagination and also ventured towards other horizons that, although they weren’t necessarily accurate, they realized the potential of the cell phone beyond the telephony and messaging functions.
It is a thought that came to us in connection with this image that our friends from DeMemory:
As you can see, it is an ad that was published in the Reforma newspaper on December 15, 2002 and that focuses on the Nokia 3395, a team that had the standard specifications of the time.
In the same advertisement it is emphasized that it had two-way written messages (remember that at that time the pagers were still in force, receivers of texts whose sending had to be triangulated with an operator), calendar notes and monochrome display.
It was also emphasized that its screen was of “High graphic resolution” and in that it had a currency converter, CSD data transmission and 1900 Mhz band.
A peculiarity is that the Nokia 3395 had its origins in the Nokia 3310, the team that came to Mexico as the variant Nokia 3320 and that became one of the most celebrated cell phones of the early 2000s.
Nokia 3310 had an American variant called Nokia 3390 and that it operated with GSM. Nokia 3395 It was the update of the aforementioned Nokia 3390 and included some optimizations and new features that were only available in the Asian market, such as a better battery and the incorporation of certain games.
One of the aspects that most attracts the attention of advertising is the price of the equipment, which was 999 Mexican pesos and it included 300 pesos of airtime.
We are talking about those 999 pesos in 2002 implying the purchasing power of 2,164 pesos in 2021 once they adjusted for inflation, that is, it was an economic team that in that year could not cope with the first color display options, such as the Sony Ericsson T68i.