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The gaming industry undoubtedly dominates the entertainment industry.
As of June 2020, Fortnite has surpassed 350 million registered users; the players they reported 3.2 billion hours in the game in April 2020 alone.
The industry gaming It is the one that raises the most money and the sector that grows the most, which is why the entertainment industry has been taking advantage of this space for years.
The interactive game company” Immersive Gamebox”, under an agreement with Netflixhas developed a play multiplayer of “The Squid Game” which will allow groups of two to six people to compete in a series of inspiring challenges on the hit Netflix series, including “Red light, Green light”; “Canicas”; Y “The Squid Game” per se. Every time you lose a challenge, you lose a virtual life, and every time you win, you win virtual money in a piggy bank.
“The Squid Game” is a series of Netflix that has been trending since its launch, achieving success not only within Korea, but worldwide. His story is about a group of people who, after facing various economic problems, decide to participate in an extreme competition that at first seems innocent due to its somewhat childish characteristics.where in the end the winners would take out a considerable sum of money. Subsequently, The Squid Game begins to turn violent, thanks to a series of lethal challenges where, in case of not passing the tests, the punishment will be death.
Its striking history has managed to catch the consumer of Netflix, putting it in the look of the favorite series within the platform.
gaming industry vs. entertainment
The gaming industry undoubtedly dominates the entertainment industry. On January 17, 2019, the giant streaming technology company Netflix announced its biggest rival consumer company in a letter to shareholders:
“We win consumer screen time, both mobile and TV, away from a very broad set of competitors…We compete with (and will lose to) Fortnite more than HBO…There are thousands of competitors in this highly fragmented market vying to entertain viewers. consumers”.
Since June 2020, Fortnite has passed the 350 million registered users and the players they logged 3.2 billion hours into the game in April 2020 alone. Assuming people live to age 79, that’s the equivalent of 4,624 human lifetimes.
Online video games, console games and mobile games have billions of downloads and are emerging as one of the most prevalent forms of media in our society.
In the case of “The Squid Game” the players of “Immersive Gamebox” interact with patented motion-sensing technology and touch screens that bring back the walls of smart digital rooms (to which They call it “Gameboxes”).
“Reimagining Netflix’s most popular show in an entirely new format gives customers more ways to stay connected with ‘Squid Game,'” Will Dean, CEO of Immersive Gamebox, said in a statement.
The experience of “The Squid Game” under the conditions of ” Immersive Gamebox”, comprises six different challenges, adapted from the program:
- Red light, green light: use 3D motion tracking to navigate around obstacles and get to safety
- Dalgona: Carve the shapes within the time limit using 3D motion tracking in your viewer
- Tug of war: coordinate with your teammates to win
- Marbles: Use touch screens to launch marbles on the center screen to go to the next level
- Glass Bridge: Work with your team to solve puzzles and get to the other side
- Squid Game – Play the actual title game, running around the field and dodging enemies
However, it is not the only video game that is based on a series, we also have the case of ” The Walking Dead: The Telltale Series” one of the adaptations that has received the best reception from the public and critics. The title that occupies the starting place among the most outstanding “series turned into games” quickly, after rising as the winner of the 2012 Game of the Year award, became a recognized franchise based on the comics of Robert Kirkman and the TV series itself that adapts them.
As we can see, the industry play is the one that most money collects and the sector that grows the most, hence the entertainment industry has been taking advantage of this space for years.
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