The main value that a well executed digital marketing strategy offers today is based on understanding the context and the influence of the data narrator is key.
Innovating has become a fundamental task in the market and relies heavily on understanding the consumer.
Being a data narrator is today a critical task to achieve the best results in your brand strategy.
The work of data narrator grows in digital marketing departments, due to the boost it provides to strategy and, most importantly, to the ability with which it manages to understand the consumer.
An element that is essential in this work is the one that has to do with the way in which the market value is being determined today and more than that, the capacity that exists in this to be able to transform the results of a strategy based on the context.
The best way to understand what surrounds your brand and what data enhances its commercial capacity is by going to Diploma Digital Analytics that begins this September 28 and where over 9 weeks, you will have developed the ability to identify the crucial elements in your digital strategy and the path you follow when communicating through social networks.
Within this Diploma you will find tools and platforms through which you can better understand digital insights, becoming a good data narrator to be able to understand them, make decisions and optimize your results.
Among the objectives of the program are:
Optimization and adjustment of your digital marketing strategy.
Answer questions about How to make better advertising decisions based on data analysis?
Improve your budget performance to exceed your campaign goals
TEMARY
MODULE 1
WHAT WE SHOULD MEASURE IN A DIGITAL MARKETING STRATEGY
MODULE 2
MEASUREMENT ON WEBSITE
MODULE 3
MEASUREMENT IN GOOGLE ADS CAMPAIGNS
MODULE 4
MEASUREMENT ON SOCIAL NETWORKS FACEBOOK & INSTAGRAM
MODULE 5
MEASUREMENT ON OTHER LINKEDIN & YOUTUBE CHANNELS
MODULE 6
MEASUREMENT IN E-COMMERCE