The two soccer players renewed their bond with the automotive firm and will continue to represent the brand in Europe and Colombia. Here we tell you more details about this announcement.
The soccer players Juan Guillermo Cuadrado and Yerry Mina, will continue as brand ambassadors Jeep® Y Fiat thanks to a new agreement that allowed the renewal of their contracts until 2024. Both the brands and the players celebrate the continuity of this agreement that carries behind it the joint desire to spread messages that inspire, transform, add value and capture the attention of an audience always in search of new experiences.
According to Adriana Casadiego, director of the brands for Colombia, the extension of the contracts is due to the excellent relationship they have maintained with the soccer stars since 2017 and the value they have contributed as human beings and professionals. “For us it is a true honor to be able to continue working hand in hand with two exceptional people, whose values are perfectly aligned with our purpose. His passion, example, discipline, perseverance and character allow us to promote those values that make Jeep® and Fiat continue to be undisputed benchmarks of adventure, freedom, versatility, emotion and movement.”
As part of this agreement, both Jeep® and Fiat will continue to support the work of the Juan Guillermo Cuadrado foundations in Medellín and Yerry Mina in Guachené, with the development of activities that make it possible to approach and make customers aware of the responsibility that we as a society have towards the new generations.
This new stage begins with the Jeep® contribution of the uniforms for the theater group of the Fundación Juan Guillermo Cuadrado and the musical instruments that will strengthen the musical band of the Yerry Mina Foundation. “Jeep® Herds, Fiat experiences, sponsorship of events and permanent support are part of the commitment of Jeep® and Fiat with the children of Medellín and Guachené”, assured Adriana Casadiego.
During the development of this 2022-2024 agreement, the players will be part of the campaigns and actions undertaken by the Jeep® and Fiat brands with a view to promoting their models and collaborative work in terms of social responsibility.