Counterpoint’s quarterly report on global mobile sales has revealed major changes. 2020 is an extremely complicated year for the sale of mobile devices, but there are manufacturers that have taken the opportunity to gain a foothold and raise positions in the ranking. The most important news of this new report is that Xiaomi surpasses Apple and consolidates itself as the third brand that sells the most mobile phones worldwide. Some companies suffer and others increase sales in a year marked by COVID-19.
How many mobiles does Samsung, Huawei, Xiaomi, Apple…
Have you ever wondered how many mobiles do the main smartphone manufacturers sell? This Counterpoint report reveals it with quite interesting data for some specific brands. Xiaomi is the clear winner of the list, although it is not the manufacturer that sells the most. The winner position is achieved after managing to increase her sales level more than anyone else in the ranking.
The brands that sell the most mobiles
- Samsung – 79.8 million
- Huawei – 50.9 million
- Xiaomi – 46.2 million
- Apple – 41.7 million
- Oppo – 31 million
- Live – 31 million
- realme – 14.8 million
- Lenovo – 10.2 million
- LG – 6.5 million
- Techno – 5.6 million
- Others – 48 million
These are the mobile manufacturers that have sold the most in the third quarter of 2020 globally. Last year Xiaomi occupied the fifth position with 31.7 million smartphones sold. This year it rises to third place with 46.2 million. It is the strongest rise, which manages to dethrone Apple as the third company in the ranking. Now that of Cupertino is in the fourth position.
While Xiaomi increases sales by 46% compared to last year Apple loses 7%. Samsung gains 2% compared to the same quarter of 2019 and Huawei loses 24%. Only realme has a rise comparable to that of Xiaomi, although it is normal for a company that has just hit the global market.
The summary is that there is good news for Samsung, a company that not only maintains, but has managed to sell more devices in Q3 of 2020 than in Q3 of 2019. Very bad news for Huawei that loses sales worldwide because of of the USA and its veto to Google. Bad news also for Apple that cannot keep up the sale of iPhones in the third quarter, a figure made even worse by the delay of the iPhone 12.
Very good news for Xiaomi and realme, two companies with incredible growth that manage to advance in the global market. In Q3 2020, fewer devices have been sold than in Q3 2019, but the reality is that there are more companies that have increased their sales than companies that have decreased them.
What do you think about the fact that Xiaomi beats Apple?