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Xbox joins the Pride Month and presents an initiative to create a new commemorative control.
The idea is that players design their own control inspired by the LGBT+ community
The control will be a limited edition and, in addition, other initiatives of the brand are added.
With June, Pride Month also arrives, which is why Xbox, along with other brands, has decided to commemorate the date with a new controller.
Inclusion or inclusive marketing is, without a doubt, one of the most important in recent years, especially because it starts from a need that audiences show every day.
In Mexico, according to data from a survey conducted by the consulting firm Ipsos last year11 percent of the population that answered considers themselves as non-heterosexual.
On the other hand, the LGBT+ Pride 2021 survey, which was conducted with a total of 19,069 online adults between the ages of 16 and 74 from 27 countries, revealed that, of this total number of people, 3 percent said they were lesbian, gay or homosexual; 7 percent bisexual; 1 percent asexual; and 1 percent chose the “other” option.
Meanwhile, 3 percent of the Mexicans interviewed considered themselves different from the male or female gender: 1 percent identified as transgender, non-binary, non-conforming, gender fluid or in another way, and 2 percent preferred not to. answer.
To this day, we are talking about cases where industries, little by little, are joining the cause and the presence of the LGBTQIA+ community in them continues to grow.
We saw an example of this in the last edition of the Tokyo Olympics, where, for the first time, a person who considers himself trans non-binary won the gold medal in women’s soccer.
Xbox launches new controller inspired by the LGBTQIA+ community
Now, on the occasion of the arrival of the month of June, the month of Pride, Xbox has not wanted to be left behind and, therefore, has ready a new limited edition control for its users, in addition to the raffle of a video game, among other details. .
Starting June 9, according to The Coalition VP and CTO Kate Rayner, gamers will be able to design their own LGBTQIA+-inspired controller through the Xbox Design Lab service.
“This year’s Pride top case design brings together 34 community flags in a fine, interlocking way to celebrate the nuance, complexity, intersectionality, and strength of the many LGBTQIA+ communities”Kate Rayner mentioned,
It is, of course, a strategy to which even other brands and companies have also joined, as is the case with TikTok, the Chinese social network that, likewise, has its own way of commemorating Pride Month.
However, a post on the official Tiktok Twitter account, in which the company uses inclusive language, caused a great conversation among Internet users, who assure that the Chinese social network, one of the most used in the world, only has joined the Pride trend to position its brand.
“Learn to write, I bet you that in China they don’t go around with their slobbery of trying to impose their dictatorship of language. But you know what? Here, in Mexico, they will not be able to”was one of the comments against the brand.
Together we are stronger, together we are invincible. Uses #FreeToBe on TikTok and show us pride in who you are. ????? pic.twitter.com/wqtK4YxvXX
— TikTok LatAm (@TikTokLatAM) May 31, 2022