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In “Family with Chabelo” it was one of the programs that had the most impact over 40 years within the national childhood.
Being a program designed for families and children, “En Familia con Chabelo” was a strong promoter of brands of toys and children’s items.
Troncoso, Apache, Bubble Gummers and Hasbro furniture are some of the brands that had the most presence during the television programs hosted by Chabelo.
In the last few hours, the death of the driver and actor Xavier López Chabelo has caused great relevance, who due to medical complications lost his life at the age of 88, generating various reactions within the world of entertainment and marketing, since the driver not only was part of film and television, but it was also a great boost to the marketing and advertising of several companies, so now we present part of Chabelo’s legacy within advertising.
With a torn soul and knowing that many and many people have loved him for many years and that they will feel his departure, we ask you to pray for his rest and give us the opportunity to spend in peace the mourning that overwhelms our entire family. Lopez Miranda Family
— Xavier Lopez Chabelo (@chabelooficial) March 25, 2023
The role of brand ambassadors
Within marketing, it can be established that a brand ambassador is a person who recommends a company’s product or service to other users within traditional media and currently mostly on social networks, generally driven by labor relations or conviction and loyalty to brands. .
For brands, having brand ambassadors such as celebrities or influencers offers various benefits, since they can appeal the coverage and therefore the levels of impact of a product or service, since a brand ambassador is the human representation of a brand, so he is someone relevant and the personification of what the company wants to transmit to its target audience, having as Some of its great advantages are the following:
- Differentiates a company from the competition.
- It makes the advertising of companies more attractive and striking.
- Build greater trust on the part of users.
- Develop and increase the positive image of the company;
- They attract more leads.
- Among some others.
Chabelo and his legacy in advertising
Within Chabelo national television, he earned an important role thanks to his program “In Family with Chabelo” being the “cataphyxia” one of his most remembered and important shows in which he gave the contestants various prizes, where various brands formed an important part of the relationship between the program and society, obtaining wide publicity within the taste of the merchants.
Such is the case of Troncoso Furniture Stores firm that achieved international fame due to its constant appearance within the Chabelo program, as well as brands of sweets and candies such as Sonrics, Vero, Duvalin and Gamesa cookies, among other grocery brands.
In addition to these firms, within the “En Familia Con Chabelo” program, which was a program especially focused on children, various brands of toys and products for infants had a strong presence, such is the case of Apache, Bubble Gummers, Hasbro, among others.
Everyone talks about Adiós Superman as the best Chabelo song.
For me “worth living” has beautiful lyrics that echoed in our childhood Sunday after Sunday.
Gone is the television giant, the trunky furniture ambassador.
the legend is born pic.twitter.com/SMmIcAiDDq
— The Tantarria Man⚪ (@Killer________) March 25, 2023
With the death of Chabelo, much is said about the Troncoso Furniture, of Mr. Aguilera, of the cataphyxia but
How can we not remember one of the items that we 90’s dreamed of and it was winning those Duvalin carts
I never understood how Chabelo fit in those mothers 😂 pic.twitter.com/mLzAF8SfBn
— Danydrugs (@DanydrugSS) March 25, 2023
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