Keeping you informed of the most important things that happen in the industry and in all the economic sectors that make it up is essential, especially when it comes to decisions that directly impact the pocketbook, reputation or experience of brands and their consumers; therefore, Merca2.0 allows you to obtain the best information to always be one step ahead.
Mexico
Wunderman Thompson Mexico joins Samsung and Luis Garcia. Samsung launched a campaign to publicize the new screens Neo QLED 2022 prior to the Qatar 2022 World Cup season, in order to bring the best of football with its image and sound quality as if it were in the stadium. In addition, to share all these innovations, a legend on and off the pitch, the sports commentator has just joined the team Luis Garcia, who will demonstrate through a series of contents the audiovisual novelties of Samsungamong which are the tiny Quantum Mini Leds.
Promoda starts “small payments” option. The Grupo Axo brand continues to boost its business in the local market with the implementation of an installment payment program that is already active, but is limited to only 25 stores in its network nationwide. Now, the new payment method of promote It is given through the Aplazo digital platform, which does not require credit cards and allows the user to register an account and pay for their purchases in up to 5 fortnights, starting with the first installment at the time the purchase is made. The benefit is already available in limited stores, 4 in Mexico City, 10 in the State of Mexico, 3 in Jalisco, 2 in Nuevo León, 4 in Puebla, one in Querétaro and another in Mérida.
Pizza Hut seeks to open 600 restaurants and a dough factory. The company announced the opening of a dough factory in Querétaro that supplies raw material to all the pizzerias that sell in Mexico, with a view to exporting to the United States and Canada. Starting last year, and until the end of 2022, Pizza Hut will make an investment of 30 million dollars to accelerate its expansion in Mexico.
Peru
Volaris enters the Peruvian commercial air market. The largest airline in Mexico will start operations in Peru, with two planes and more than 25 thousand seats per month. The flights will have a bilateral route from Lima to Mexico City and Cancun. “We want to be part of the transformation of commercial aviation in Peru, while we expand our successful business model in South America that democratizes the skies so that more people travel well,” Volaris Executive Vice President Holger Blankenstein said in a statement.
Toyota launches new generation. the automotive brand presented the new generation of the Avanza model in the Latin country, a multipurpose vehicle from the Japanese company that was reinvented to consolidate itself as the leader in its segment. Preferred by entrepreneurs and families looking for a vehicle with 3 rows of seats, it arrives in Peru with improvements in equipment that respond to cargo needs and, thanks to its new benefits and versatility, it is a reliable and safe alternative for trips inside and outside from the city.
Colombia
International chocolate maker arrives in Latam. Barry Callebaut Group announced its entry into the Colombian market with Mona Lisa, Callebaut and Sicao brand products, which will be available through the authorized distributor Levapan. It is expected that for the first year, both in Colombia and in Ecuador and the Dominican Republic, 36,000 clients will be reached, 20,000 Colombians alone. Headquartered in Zurich, Switzerland, the company has a presence in more than 137 countries, has 64 factories and 25 Chocolate Academies around the world.
USA
Microsoft warns impact on profits and sales. Specialists point out that an aggressive Federal Reserve and increased geopolitical tensions have fueled a 14 percent gain in the dollar against a basket of currencies over the past year. That is why Steve Koenig, managing director of SMBC Nikko Securities, noted that “software companies, including Microsoft, have significant operations outside of the United States and I think Microsoft is being cautious here to get ahead of (market) expectations. and be transparent about exchange rate impacts.”
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