- As part of an advanced growth strategy, WPP acquires one of the leading companies in Artificial Intelligence technology: Satalia
- Satalia is one of the fastest growing companies in the UK in recent years
- The CEO of WPP, Mark Read, said he was happy with this accession of Satalia
Today, the acquisition of Satalia, a leading company in Artificial Intelligence technology, by WPP was made official.
In times like these, it is essential for companies to maintain a solid and constant growth base, and also faster. Today requires it and companies need to adapt to these technological transformations.
This is how the acquisition of Satalia, one of the fastest growing companies in the United Kingdom, takes place as part of WPP’s accelerated growth strategy, in order to take advantage of exponential growth areas, such as experience, commerce and technology.
Through a statement, WPP CEO Mark Read referred to this acquisition, mentioning the following:
“Advances in technology are revolutionizing the way people live, work and shop, how brands get to market, and how products and services are delivered. Customers are looking for end-to-end solutions that leverage these technologies to grow their business. I am delighted to welcome Daniel and the Satalia team to WPP as we continue to strengthen our offering to global brands. ”
Precisely, that is the purpose of WPP when it became Satalia, a movement that delves into the enormous influence that technology has had on people’s lives over the years.
Of course, over the past few years, we have witnessed very significant growth in technology. We see it daily with the use of our smartphones, tablets, computers (or laptops), but also in the world of advertising and marketing, where we see, more and more, much more attractive campaigns for the use of advanced technologies.
In that sense, WPP, which is one of the most creative companies in the sector, has made use of technology and creativity as part of its operation.
For its part, Satalia is one of the leading companies in artificial intelligence, which has among its clients firms such as BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever, which, based on the use of technology allows them to develop a better business strategy.
Satalia was founded in 2008 and to this day it has established itself as one of the fastest growing companies in the UK, designing many AI assets, including Satalia Workforce and Satalia Delivery.
The first of them, Satalia Workforce, has to do with a dynamic optimization strategy in terms of assigning people to their work, a strategy that has already been implemented by various accounting and consulting companies, of which we can highlight PwC.
Satalia Delivery, for its part, is a leading home delivery solution, which has among its clients firms such as DFS, HSS, Selecta and the Australian supermarket chain, Woolworths.
For WPP it is, without a doubt, a great step forward, because, with the help of Satalia, it is pointing towards considerable growth in a market that is increasingly changing and demanding every day in terms of the use of technology to continue being leaders. .
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