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The publication moved other Internet users who commented on it with encouraging phrases for the young man.
A story that is recorded on Twitter and that the Internet user thanks Starbucks for helping him overcome depression.
With the arrival of the pandemic, the debate was opened on how brands can help people who suffer from this disease.
Depression, a disease that is the world’s leading cause of disability, according to data from the World Health Organization (WHO) and from which getting out of it can be a struggle for many people. This is the case of a story that is recorded on Twitter and in which the Internet user thanks Starbucks for helping to overcome this condition.
The story was published on the social network Twitter by the user identified as @imeduardogamboa, where he thanks the American brand for which he works for helping him overcome the episode of depression and anxiety that he is going through.
The Starbucks employee thanked the brand for listening to him when he was feeling down, Therefore, he described working with it as a fundamental part of his process to get out of depression.
He also thanked each of his Starbucks colleagues, while showing a card that they had given him for his birthday.
“They made me cry at work, coming to work at @StarbucksMex was part of my process to get out of the depression and anxiety I’ve had, thanks to all the partners who listened to me when I felt sad and alone, they became my family and my home, I love you :(“Says the young man’s tweet.
They made me cry at work, having gone to work at @StarbucksMex It was part of my process to get out of the depression and anxiety that I have had, thanks to all the partners who listened to me when I felt sad and alone, they became my family and my home, I love them 🙁 pic.twitter.com/e8TdAMWFxl
— Capri (@imeduardogamboa) January 11, 2022
The publication moved other Internet users who commented on it with encouraging phrases for the young man.
Brand strategies against depression
Currently, many brands and companies have become more involved with their employees and in supporting them to overcome diseases such as depression, which according to WHO data, 5% of the world’s adult population suffers from. That is, approximately 280 million people, with women, young people and the elderly being the most vulnerable to suffering from it.
In that sense, another survey presented by Statista, in June 2020, found that around 34.8 percent of adults aged 18 to 24 reported being more depressed due to the Covid-19 pandemic.
With the arrival of the pandemic, the debate was opened on how brands can help people who suffer from this disease. Through a survey recorded by GWI and Mindshare for many people, each media outlet, brand or company that has a platform on these digital platforms must take good care of their editorial lines, to try to balance the presentation of the necessary information, with the respect and support for the mental health of their audiences.
Likewise, Mrew Train published in Forbes magazine a series of recommendations for brands on how to address the importance of the mental health of their consumers or employees:
- Show your consumers how you can make their lives a little better, even if it’s just by showing a little more sensitivity.
- Personalize your communications with different demographics in mind, because everyone is experiencing different mental health challenges.
- Take advantage of your social and digital platforms to normalize the conversation about mental health.
- Protect the mental health of your employees, this reflects the values of your brand and connects better with your audience.
- Donate to organizations or initiatives that can provide mental health resources or programs.
- Research brands that are taking action in support of mental health for inspiration and ways to get on board.
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