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The cases exposed by the woman accounted for the transformation thanks to the paint, but generated criticism for the functionality of doing it in a tool for washing clothes by hand.
Comex is one of the brands that offer paints for construction and decoration.
The use of vinyl paint has promoted creative activities, as we see in the controversial video of a tiktoker.
The idea of paint a laundry with Comex gave the famous paint brand unsolicited publicity, in videos that have more than 400,000 views on TikTok, featuring a woman using the brand’s products to revamp popular laundry accessories.
“Following the outbreak of the COVID-19 pandemic, the market value of the paint and coatings industry worldwide dropped approximately six percent in 2020 to $145 billion. However, its growth resumed in 2021, when the industry reached a market value of approximately $160 billion. It is expected that by 2029 the market value of the sector will exceed 235 billion dollars,” he explained. Statista presenting a study of Fortune Business Insights exclusively to platform subscribers.
Comex and advertising you didn’t ask for
Comex took a tremendously controversial advertisement, which has given it more than 400,000 views on social networks Mayra Decorates (@@mayra_decora, TikTok).
The woman presented in two videos her idea of renovating laundries, generally made of ashy materials to give them a second life and avoid throwing them away, as she argues in the first place. postwhere in order to generate content for your type content account DIYbought Comex paint with which he decided to renovate the entire laundry room.
He repeated this same exercise in his own laundry room, to which he glued adhesive decorative paper in addition to painting it white, for which reason the criticism in both videos has given a controversial boost to the paint brand.
Within the first video, he was asked if the paint he applied in the washing area did not come off and damage the garments when it was carved in it.
“That gives the laundry room pozole a better flavor,” explains another user, while Clayaz wrote: “Oh no, it will look worse when the laundry room fades from washing in it. Sometimes the transformations are not functional and come out worse. Think a little.”
In a recent video, the woman assured that transforming sinks with Comex paint It has been one of the most criticized jobs he has had, where he once again exposed the brand and said he regretted that his creative work was not recognized.
The idea of remodeling a laundry room that got out of control warns us of a very important element and that is the ability of DIY content to generate controversy because they were successful or failed.
This has supported a very important element and it is the one that has to do with the way in which brands are integrated with consumers in increasingly valuable consumer activities, such as the one that has to do with the way in which brands end up conquering new account to the consumer thanks to hacks found on social networks.
Yoli (@by_yoli/, TikTok) demonstrated it when he showed how he repaired his imitation leather jacket from the Zara brand, when he showed the obvious wear and tear that this garment had due to the material that decomposes and degrades.
After revealing the appearance of the garment, he admitted that he had found a hack to learn how to repair it and he simply needed 3D acrylic paint, which is used for manual work, which he applied to the affected area of the garment and distributed with a brush, so that when it dried, it showed the new look of his completely renovated Zara garment .
What is common in these cases is that the contents that help to make repairs or become guidelines, show the value of an idea and the ability it has to influence the consumer, who finds in these content options a response to their needs. .
@mayra_decora My most criticized work and one of those that gives me the most pleasure to see it🩵 Tell me if you would dare to transform your carver like I did. #decor #homedecor #laundry ♬ original sound – Mayra_decora