A woman narrated how after she asked an acquaintance to choose her look for a wedding, she ended up dressed as Churrumais, a story that motivated the Twitter algorithm to make “various” recommendations.
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The anecdote of a woman has become the best activation of nostalgia for Churrumais, one of the most popular snack brands on the market.
Churrumais has become a unique option in the market and this is due to the value that this company has found for generations of consumers.
The Churrumais are today products with which different generations identify themselves through nostalgia activations.
A woman gave her boyfriend a single task and that was to choose the outfit she would wear to a wedding, but what went from being a simple choice of clothes ended up becoming the biggest activation of nostalgia for Churrumais with a dress.
The story has been narrated by Aida Osunarwho explains in a post, that Andrés was inspired by the famous Sabritas snack, to find the garment.
This anecdote ended up becoming a memorable story of how products influence the consumer through the pets with which they communicate, the colors of their packaging, the flavors of their products, etc.
“Andrés helped me choose a dress for a wedding. Since he bought it, he told me that he chose it, because it reminds him of the Churrumais packaging, here is the dress in question: “, the woman put on showing a simple dress Green in color reminiscent of the popular lemon, a mascot used by the cereal for decades.
After the publication of the message, the woman recalled that the experience wearing the dress to the event ended well and what is even more remarkable in this story are the reactions generated by the post on social networks, where users were surprised by the recommendations of the algorithm, related to the history of Osunar.
Andrés helped me choose the dress for a wedding.
Once she bought it, she told me that she chose it because it reminds her of churrumais packaging 🤡🤡🤡🤡 here is the dress in question: pic.twitter.com/Y00p0QM4nu— The hoemicrona charges gay 🦠🐍 (@aidaosunar) March 12, 2022
Brands influencing the lives of consumers
Brands influence the lives of consumers in unexpected ways and an anecdote that proves it occurred when in 2018 we reported the story of a mother of a family, when she posted images on social media of a Coca-Cola-themed party that included a chair, related products such as boxes and balloons, as well as the drink.
“Happy birthday mommy, I love you, Coca-Cola is not sponsoring us, my mom simply loves her,” said the woman in her post that sparked criticism against her by network users, when they criticized her as opportunistic for treating to seek sponsorship.
The story occurred at a time when supposed brand-inspired theme parties began to go viral, as happened with Bimbo, the shell boy with the Globe and Dr. Simi.
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