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Sam’s Club is next to costco of the leading brands in price clubs.
An element that has detonated the value of Sam’s Club It has been its sales format.
A woman reported the lemon pie that Sam’s Club sells and ended up discovering the recipe for the famous dessert, after the defense made by members of said chain of the dish.
Studies as “Consumers want it all” They argue that among the reasons why they go to stores as a price club, “it was because they could touch and feel the products before buying them. Approximately half of the shoppers surveyed placed this factor in their top five. Many people also liked shopping in the store because they could purchase products right away or simply enjoyed the store experience.”
The above conclusion was made by D.Tigheanalyst of Statistawho presented the previous study exclusively to subscribers of the platform.
From complaint to defense
A tiktoker (@carowiiz, TikTok) accused the famous chain of “fraud” Sam’s ClubWell, when she bought a lemon pie, it did not satisfy her because of what she denounced the dessert in networks, only that she did not count on the complaint being reversed against her.
The video that he titled as “Don’t buy this scam at Sam’s Club” reveals his disappointment because when he removed the transparent lid he found that the product had too much bitumen, a characteristic ingredient of this type of pies.
The consumer’s criticism immediately went the wrong way and what seemed like a criticism ended up playing in the brand’s favor, as store affiliates assured her that this is what a pie is all about.
“They did not deceive you pays That’s how they are lemon” or “What they sold you is correct. But the box is also transparent, that is, you can see what you buy”, are part of the criticisms that users wrote.
Defending brands has been a constant in retail and specifically in the segment of price clubs this has been a constant, as we were able to verify in 2021when a user denounced on social networks his disgust at his complaint of poor service at Costco Mexico, when he denounced that they did not accept a payment method, a policy that he found out about when he had already appeared at the checkout with his shopping cart full of products. Despite the complaint, the members of the Club reacted not in favor of his criticism, but against him, defending the well-known chain.
Critics like Miguel Hoyos responded: “Laura, you don’t want to denigrate a store because of your mistake or the banking system. Today, Costco México is one of the best stores in terms of quality, price, and service,” while hh88 wrote to him: “In any super, department store, etc. where the payment system fails, they should immediately shout over the loudspeaker that the system fell off and you can only pay in cash. Too bad they don’t apply it.”
These complaints where the consumer ends up defending the brand are proof of the interest that the chains have built and the value that they give to a good commercial strategy, where the appreciation of the brand experience is evident.
@carowiizstay 🤡