In the current days that we live in, the term content has become a recurring theme for consumers and people, since they see with greater interest that the brands they follow offer them more than just a product or service.
In this sense, data from Sprout Social indicates how social media has a great connection between sales and social media marketing strategy.
The same source points out that nine out of 10 people admit that they buy from those brands that they follow on social networks.
One of the tools that can help to understand how content is essential in digital marketing is the book: without content there is no (digital) Marketing.
In this work by the consultant, teacher and speaker of marketing, communication and digital transformation Raquel Oberlander, she shows how to create a content marketing strategy.
With the tools that the pioneer in the digital world explains in her book, the reader will be able to understand how, with the use of good content, she can convert her clients into ambassadors of her brand.
The author indicates that generating content forces organizations to define a purpose that goes far beyond sales. “It forces you to look at your soul, instead of looking at your navel.”
To then deliver what we discover in the form of messages that do not interrupt what we are seeing, but are what we want to see. Doing content marketing is much more than getting up one day and uploading a post to Instagram or a video to TikTok.
Finally, Raquel Oberlander shares a model that she named HEPIC 10 and that she shows with infinite generosity in this book.