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In 2020, 55 million people attended movie theaters in Mexico, which, in box office revenue, represents up to 3,153 million pesos.
By the end of said year, revenues of 7 thousand 302 million pesos were reported, a situation classified as “the road to recovery for Mexican cinema.”
For brands, attracting a new consumer can be up to 25 times more expensive than retaining established ones.
The Golden Globes showed Salma Hayek’s fidelity to the De la Rosa brand, wearing, in addition to a Gucci dress, a Pulparindoa moment that, of course, has already gone viral on social networks.
Although it is true that 2022 was raised as the definitive year? After the return of activities, 2023 could undoubtedly be the year in which it will be possible to begin to say goodbye to the pandemic, a year in which the industries will be back practically as they were before the health emergency.
The film industry was one of the hardest hit and, in fact, it seems to be one of those that, thanks to streaming, is presenting important changes.
According to data from the 2020 Mexican Cinema Statistical Yearbook carried out by the Mexican Institute of Cinematography (IMCINE), in Mexico recorded the attendance of movie theaters of 55 million people, which, in box office revenues, represents up to 3 thousand 153 million pesosthat is, a drop of 83 percent compared to what was reported in 2019.
In this regard, official figures reveal that, in 2019, an estimated 340 million people went to movie theaterswhich means that, in 2020, monetary losses represented up to 15 thousand 500 million pesos per exhibition.
However, since 2021 there has been a significant recovery, as indicated by the IMCINEan institution that mentions that for At the end of said year, income of 7 thousand 302 million pesos was reported, a situation that the institution itself described as “the road to recovery for Mexican cinema.”.
With Gucci and a Pulparindo; This is how Salma Hayek arrived at the Golden Globes
In what is known as the “prelude to the Oscars”, the Golden Globes gala showed some situations that, from social networks, are already being discussed. One of the most striking cases was the fact that ‘Pinocchio’, a film by Mexican director Guillermo del Toro, won the award for “Best Animated Film”.
A success, of course, for Guillermo del Toro himself and for Netflix, a platform that brought the film to its platform and that has become one of the most viewed titles since its arrival.
However, the digital conversation has also focused on a peculiar event, starring the actress Salma Hayek, who was captured wearing a luxurious Gucci dress and also carrying a Pulparindo and a Mazapán, typical De la Rosa sweets. A case of brand loyalty?
@glamourmx #Salma Hayek I arrive with the most important #GoldenGlobes A PULPING! ?? We love her, always so Mexican?
Undoubtedly, brand loyalty is, on the one hand, one of the biggest objectives of brands; however, it is one of the most difficult achievements to achieve.
Harvard Business Review discloses that, for brands, Attracting a new customer can be up to 25 times more expensive than retaining existing ones.