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Once again, “freestyle” is on the side of Bodega Aurrerá and through rapper Aczino, the store promotes its offers.
The so-called “freestyle” has found a large audience in recent years, even holding official rhyming competitions.
Aczino is one of the most popular rappers today, with more than three million followers on Instagram alone.
rappero Aczino, to the rhythm of “freestyle”, joins “Mamá Lucha” to promote the offers at Bodega Aurrerá.
In recent years, in some streets of Mexico City, a group of young people have gathered to organize a battle of rhymes, a genre called “freestyle” that has gained great popularity.
The beginnings of “freestyle” date back to the early 90’s, a time when hip-hip began, in Mexico, to gain some relevance in the underground or alternative scene.
From this perspective, we are not talking about a new trend, but about something that has been placed in the taste of young people for a few years, to the point that, today, official freestyle competitions are already held.
Thus, to this growing activity of young people, Bodega Aurrerá has joined in order to reach those audiences that identify with said language.
To do this, the store has chosen as a strategy the choice of one of the most popular rappers of the moment, Aczino, who, to the rhythm of the so-called “freestyle” has been dedicated to promoting the offers of Bodega Aurrerá.
In this way, through Twitter, a video of just under two minutes was shared, in which Aczino, through the use of rhymes, narrates the store’s offers.
The video, shared by the account @rimasdeaczino, although it has not gone viral, it has earned a good number of “Likes”; however, beyond that, what stands out is the fact of how brands, anyone, can take advantage of the trends under which young people move to design their strategies.
@aczino doing freestyle in @BodegaAurrera – “Thank you very much Blue One, chingon, thank you” pic.twitter.com/F0bxzQepHO
– Don Mau (@rimasdeaczino) March 10, 2022
The growing popularity of freestyle
It is no secret, in that sense, that companies have had to figure out how to reach consumersbeing social networks are an important tool, above all, to know what audiences are focusing on and what trends they are setting.
On the other hand, it must be remembered that, at present, consumers are looking for those brands that show interest in what they like and are passionate about, and “freestyle”, despite not being a massive movement, is one of the spaces where youth culture has found its way of expressing itself freely and, with the passage of time, it has become more popular.
For this reason, It is not surprising that, in this case, Bodega Aurrerá has allied with Aczino, one of the most popular exponents of rapwhich, only on his Instagram account, registers more than three million followers.
Brands like Red Bull have even joined the “freestyle” trend.which is organizing a battle of rhymes in which it is expected to reach several countries, such as Spain, Argentina, Chile, Mexico, among others, with Aczino himself as one of its main exponents.