It is estimated that, in 2022, influencer marketing generated revenue of up to 15 billion dollars.
As of today, more than half of young people in Mexico want to become content creators and/or influencers.
In Mexico, on YouTube, more than 50 percent of the revenue generated by video ads goes directly to the creators.
As a joke, Luisito Comunica revived one of the most commented trends in recent days, the same one that had Martha Debayle as its protagonist and, with her, a series of criticisms that, to this day, do not stop.
Increasingly, small, medium and large brands are joining one of the most important business and positioning models in recent years: the influencer marketing.
With the arrival of the pandemic and the consequent digitization boom, social networks became much more relevant, compared to what happened until a few years ago.
Based on the latter, it should be noted that data from SocialPubli refer that the influencer marketing It went from billing 9.7 billion dollars in 2020 to 13.8 billion dollars in 2021. As if this were not enough, it is estimated that this strategy generated some 15 billion dollars by the end of 2022.
Now, in terms of content creators, reality dictates that there is a large community of young people whose objective and/or desire to become influencers and earn profits through their content.
In the United States, to mention an example, we are talking about a context in which creators who receive income of up to six figures (in dollars) grew by 35 percent from 2019 to 2020, this, according to information from YouTube. On the other hand, in MexicoAccording to the platform, more than 50 percent of the revenue generated by video ads goes directly to the creators.
With a sock in his Coca-Cola, Luisito Comunica “revives” the trend of Martha Debayle
Currently, positioning on social networks is one of the most effective for both brands and content creators; The so-called “trends” are much more effective than even a much more structured campaign. Sometimes, these “trends” represent the advertising campaign itself.
An example we could see it recently with the trend that arose from a video published by Martha Debaylewhich generated a large number of comments and reactions from Internet users.
In this way, and as a way of taking advantage of the boom of the digital conversation, brands like Heineken, among others, joined the trend and managed to position themselves in the middle of a conversation that, as we mentioned, generated a large number of reactions among the digital community.
Now, Continuing with the conversation, it is Luisito Comunica who has decided to “relive” the trends by Martha Debayle and, through his Instagram account, he mocked the popular “sock” for soda cans.
Luisito Comunica is, today, one of the most relevant content creators and influencers in the market and, consequently, one of the best paid. Data of Net Worth Spota platform dedicated to reporting the net worth of influencersreveals that Comunica has earnings of between 49.7 thousand and 785.5 thousand dollars a month, according to what was published.
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