How many times have we heard that a new social media app will be the annihilator of Twitter. The appearance of Threadsthe new release of Goalowner of Instagram and Facebook, seems
have all the characteristics to become a serious threat.
The hierarchy of text-based social media platforms began to look shaky as soon as
as Elon Musk took over Twitter last year, and has only grown more hesitant as
continues to implement abrupt and unpopular changes to the platform.
Meta is positioning Threads as a new space for people to have conversations
public in real time. And while it’s closely related to Instagram, the user interface
It looks a lot like Twitter.
Threads already looms ahead of other Twitter competitors, gaining 30 million users in
less than 24 hours, thanks to its link with Instagram, which almost automatically gives its users a
Thread account.
On the surface, Threads is a clone of Twitter, but dig deeper and you can find some real differences: Instagram integration: Because Threads is so closely tied to your Instagram account, you don’t have to start from scratch when it comes to Find your friends, plus other followers.
Feature-wise, the app opts for simplicity over flashy new features. And precisely this ease, to create your account, your profile, the explosion in your growth, is so that those who are dedicated to communication pay attention to this new application.
Once you’re logged in, you’ll notice that the app looks like Twitter and Instagram had a baby. The icons have the flashy style of Instagram, but the appearance is much more similar to that of Twitter, with messages generally based on text (Up to 500 characters against Twitter’s 280),
besides that you can also add photos, videos and links. You can like, retweet, quote, repost, or reply, creating those threads that give the app its name.
Something interesting for communicators is that if they even choose to transfer their followers from instagram, you’ll likely find that your home feed will show up accounts you’ve never seen before. And, unlike classic Twitter, it’s not a chronological feed either, the posts appear out of order, which
reduces its usefulness as a real-time monitoring tool, especially relevant in times of crisis.
Another point to consider is that at the moment, only the people you follow can be seen in the feed, although the creators of the network say that it is already the next step “on the list”.
That list of features to implement is long, though according to Meta, more are coming soon.
utilities like: A web interface. Threads is currently just an app, though it will have a desktop version. An improved general search, including hashtags. And, an option so that only people you follow can reply to your conversation.
As for advertising, it is definitely considered, it will surely appear and perhaps sooner than expected, because Goal it has the ability to hold out with its affordability, in a way that smaller competitors could not.
Will this be the app that kills Twitter once and for all? It’s too early to tell.
But it seems to have the best chance of any app tested so far, benefiting from Meta features and Instagram integration.
If you already have an Instagram account, go ahead and set up the Threads account. Take a look, see what the conversation is like and whether it is worth using regularly. If you already post regularly on Twitter, try using similar content in the new app and see what the response is.
If you don’t have an Instagram account but think Threads might be a good fit for your organization in the future, go ahead and sign up for an Instagram account anyway. It’s a good idea to reserve your brand name, and that will allow you to move to Threads when you decide to start. The curiosity and euphoria that Threads aroused is not free. Communicators must be the first to experiment with it and test it.