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The usual supermarket trolleys could have a change in their design with the intention that these incentivize consumers to spend a little more.
The change is designed to push the cart in a different way, so that by exerting effort in a different way, the perception of purchase is different.
Within supermarkets it is usual to hide various marketing strategies, supposed to encourage customer spending.
Supermarkets have a series of secrets, which rather are very well thought out strategies, with which they seek to encourage consumers to buy more, this has to do with a series of strategic aspects of marketing, psychology and advertising strategies, among other factors, however, now a user points out that companies will begin to implement a new strategy, which has to do with something that for most people passes by, as are supermarket carts, so it explains why now shopping carts will make you spend more.
the supermarket carts
Within supermarket chains, it is already common to see that some supermarket trolleys are designed to help people make purchases in a more practical, comfortable and efficient way, which unconsciously causes them to spend a little more, some others they charge a percentage for acquiring the cart which is returned when it is placed in its place or lose that charge if this does not happen; however now a user points out a new car design which from the unconscious encourages you to buy more and everything has to do with the way it is pushed.
Will the new supermarket carts make you spend more?
Within supermarkets, it is common to find various marketing strategies, which are designed so that users spend a little more, one of the most common and effective is the accommodation of the products both in their distance, as in their need and positions within the standsfor this reason it is common to find high prices and great discounts at the beginning and at the end of the stores the basic necessities.
@ophcourse If they make people spend more… of course they will adopt them. #Supermarket #design #psychology ♬ Astringent and nimble electric piano jazz (1017112) – Doggie Jazz
However, now a user points out that it will be from the moment a cart is pushed that unconsciously motivated to spend more, this due to the shape of the push, since it points out that the usual cart of the full bar, requires you to push yourself with your triceps, a reason that unconsciously causes things to move away, what the user points out, as a form of rejection,
That is why now the carts will have two side handleswhich require a supposed different effort, since these will be pushed with the biceps, an action that explains the tiktokeras beneficial, since, is associated with contracting the arms, like giving a hug, which it unconsciously suggests as attracting and therefore is associated with a feeling of acceptance. This new design has not yet become popular within the different stores, however this could happen soon.
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