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Statista Digital Market Outlook has upward projections of the value of this segment.
InMobi found the consumer’s reasons for making purchases through delivery.
Like Grupo Modelo, brands like Oxxo have also implemented actions of delivery in their businesses.
Model group enters the backpack market delivery and seeing a brand launch its own delivery platform patents the power of retail and how the participants who sell in this segment create their own sales channels, taking advantage of current trends.
The tendencies that we allude to have been drawn by projections of Statista Digital Market Outlookwhere a very important element is verified and it is the growing demand for this service, as well as the opportunity that brands find in it.
There is a very simple scheme in this regard, for example, the figures of this study exclusively to subscribers of the platform, indicate that during 2022 throughout the Latin American region, the revenue they will generate this year is expected to add up to 6 thousand 130 million dollars.
The figure is a very important antecedent of the strengthening that the segment is having and how experience becomes an indispensable ally of activities that are not wasted. In this sense, resources have been strengthened that today prove a unique value in the market and it is the one that has to do with the way in which talent is managed in the market today.
InMobi has a very interesting point in a studywhere he asked what motivates the consumer to demand products through delivery And there are three main reasons: free shipping, the fact that they don’t have to go to the stores and to avoid crowds.
Seen in detail, the reason related to the fact that the consumer does not have time to go to the store, the 45 percent of the people among 18 and 34 years old voted for this reason; 38 percent of people between 35 and 54 years Y 59 percent from older people to 55 years.
A new delivery in the market
Grupo Modelo launches the Ta Da service and it is the platform of the brand, where through a apps You can request an order of beers from the ecosystem of brands that the group manages, such as Michelob Ultra, Corona, Victoria or Stella Artois.
The action is an interesting precedent with which this brand is involved in a segment where there are very clear reasons why to ask for products that are relevant to the consumer, especially at a key moment when they are taking on major challenges in the market, such as that have to do with the trends that follow very important activities, such as knowing what motivates a purchase and leads that decision to a apps of delivery.
Given these resources, a very valuable aspect is consecrated and it is the one that reminds us of how important it has become to understand the brand-consumer scheme and the capacity that has been developed based on tasks, such as those that have to do with actions that have been become core innovations, especially at a time when activities play in favor of brands.
Under this approach, a toral role has been played in the market, especially because we see more brands join this exercise of having their own platforms of delivery. A crucial case in this is the one that has to do with the way in which brands are fulfilling increasingly daring tasks before the consumer and in this understanding is that activities of interest are achieved hand in hand with technology.
Faced with this, an interesting scheme has been consolidated and it is the one that has to do with the way in which brands have become involved in new activities, in spaces where an action is fundamental and is the one that has to do with the profile that technology reaches. in converting common activities such as shopping, into a phenomenon of delivery worth billions of dollars, at least in Latin America.
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