This week the new Galaxy Z Fold 3 and Z Flip 3, Samsung’s foldables who seek to convince more users to use a flexible screen phone thanks to their innovations and new prices, which are much lower than their predecessors.
For the first time in three generations, Samsung has given more prominence to its flexible phones. The first time the Z Fold was seen was at a developer conference, the Z Flip was launched alongside the S20, and the Z Fold 2 was part of the Galaxy Note 20 launch event, thus relegated to a secondary role.
This year there will be no launch for the Galaxy Note, so the presentation event focused on the Z Fold 3 and the Z Flip 3. In fact, this is the first time in three years that Samsung’s most expensive flex has introduced innovations. that go beyond your screen.
Samsung took the first step to eliminate the Note series
The Galaxy Z Fold 3 has more innovative features, is more resistant and perfectly covers the market segment that the Notes attack; the one focused merely on productivity. Samsung even released an S-Pen designed exclusively for this phone.
Most interestingly, the Z Fold 3 improved its features and usability and dropped $ 200 compared to the $ 1,999 price of the Z Fold 2 last year.
Although the Notes are premium phones that cost more than $ 1,000, their starting price is not $ 1,799. However, Neil Shah, Vice President of Counterpoint Research believes that the Folds can replace the Notes in the market.
“Samsung’s dual flagship strategy has always had a segmented approach, with the S series offering the latest and greatest features, and the Note series focusing on a larger screen with S-Pen support and focusing on productivity. However, large screens have become the norm, and Note devices have been missing the point of differentiation. Replacing the Note series with a folding device is something new and interesting for the user, in fact, it allows Samsung to differentiate itself from its competitors ”, he mentioned.
Could the Z Flip replace the Galaxy S?
Although that scenario looks more complicated, Samsung intends to make this family become the gateway for new customers to the world of folding.
The Z Flip was launched for $ 1,500, the Z Flip 3 costs $ 999, a very interesting price drop that could motivate many users to buy a Z Flip 3.
Counterpoint Research mentioned that a third of the iPhone sold worldwide cost more than $ 1,000, so this allows Samsung to target this type of user with the formula of having a new and differential smartphone.