- Index hide
The study “State of Video & Connected TV Survey” revealed how important the media has become streaming For the users.
The actions that streaming takes before its audience account for the challenge of operating streaming today.
“Goodbye Netflix” grew on social networks, in response to the new policy of the apps of streamingwhich prevents account sharing away from home.
“According to a survey conducted around the world, in the second quarter of 2021, a total of 55 percent of Gen Z streaming video consumers used those services due to staying home more due to COVID-19. . By comparison, one in four of the same generation watched content on streaming video platforms because they offer exclusive content and live events,” explained Julia Stoll, an analyst at Statista when exclusively presenting the study “State of Video & Connected TV Survey” platform subscribers and gives us an idea of how important these media have become for users.
“Goodbye Netflix”
Netflix posted a tweet in which he confirmed the implementation in Mexico of his latest policy that consists of preventing other users from sharing his account. the honesty of post took the users of the platform by surprise, who have been dissatisfied with the decision of the apps.
Your Netflix account is for you and the people you live with. Starting today, we’re offering new features to help you better manage access to your account. You can easily continue watching Netflix when traveling or on the go.
– Netflix Latin America (@NetflixLAT) May 23, 2023
I go out on weekends to another house, is that why I am going to pay two bills? Don’t be ridiculous. On top of that, its content is already very cheap, only a couple of salvageable things but nothing worth paying double. Goodbye Netflix! Brilliant corporate decision that is going to bury them. pic.twitter.com/NCh7fkWFnr
— One more citizen (@kikeonmedia) May 24, 2023
“Your Netflix account is for you and the people you live with. Starting today, we’re offering new features to help you better manage access to your account. You will be able to continue watching Netflix easily when you travel or are away from home ”, quotes the tweet honest that unleashed all kinds of criticism against the famous platform, the most important was the trend of “Goodbye Netflix”where they say goodbye to the apps.
“I go out on weekends to another house, is that why I am going to pay two bills? Don’t be ridiculous. On top of that, its content is already very cheap, only a couple of salvageable things but nothing worth paying double. Goodbye Netflix! Brilliant corporate decision, which is going to bury them”, they cite some messages written against the streaming platform and adding to this unfortunate trend where the reactions to platforms reveal how important the streaming service has become. streaming currently.
The measure implemented by Netflix It is similar to what other brands have carried out, as happened with Disney, after the firm implemented on its platform of streaming a policy that prevents sharing the account with what they oblige, as in the case of the apps of Gatos, California, payable for extra profiles.
“Restrictions on your use of the service Disney+. You agree that, as a condition of your license, you will not, and you agree not to: x. Provide login credentials to third parties; or otherwise allow third parties to violate the above restrictions”, they cite the terms and conditions of the platform, warning that sharing the account is prohibited.
The element that stands out in the streaming economy is that it is increasingly diversified, thus implementing how important it has become for digital users to participate in subscription models, which are not only limited to services such as streamingalso to transportation services such as Uber, when the platform of delivery launched a subscription model called uberonewhich drew attention at the time because through a monthly payment (then 4.99 euros or just over a hundred pesos before taxes) they had access to benefits such as free food delivery on the platform Uber Eatsas well as five percent discounts on orders over 20 euros (just over 400 pesos before taxes).