It was through TikTok that a McDonald’s employee revealed the “secret” behind the brand’s fish sandwich; his video, of course, has gone viral.
There is no longer any reason, in fact, to continue to doubt, first, the importance of social networks today and, on the other hand, of TikTok, the Chinese platform that won over audiences in this period of pandemic.
Official figures state that, so far, TikTok has one billion monthly users, in addition to the fact that, during its first six months, the application received a total of three billion times, reaching 383 million installations only from January to June 2021.
Similarly, according to the analysis platform, Airnow Data, and cited by StatisticalTikTok had nearly 76 million monthly app downloads in March 2020 and a still-respectable 44.6 million in August. These figures put the app ahead of some of its most powerful competitors, such as Facebook and Instagram.
So, based on these data, it is not surprising that, today, we talk about the social network owned by ByteDance as one of the most used by the community.
A new video posted on the @essentialmcdonald’s profile has gone viral as a McDonald’s employee shares the “essential” secret about making the fish sandwich.
The initiative arose because one of the followers of said account asked “Is there any chance that I can show a Filet-O-Fish? And why is your bun so soft?
The trick or the secret, according to what we can see in the recording, is in the fact that the employees of the fast food chain put the buns in a steamer for a period of 11 seconds, which gives them a much softer texture.
During the preparation process, the tiktoker points out that the sandwich only has half a slice of cheese. “I don’t know why they don’t do the whole slice, but it’s supposed to be half,” the employee says.
@essentialmcdonalds Reply to @buffs6236 #fishfilet #mcdonalds #how to
The video has collected more than six million views, plus a million Likes, has been shared more than five thousand times and has more than eight thousand comments, many of which have reacted positively.
And it is that, in a context in which, on many occasions, social networks serve to express complaints or claims, what the McDonald’s employee has done is respond to a concern, on the one hand, shared by a TikTok user.
If we take into account the responses of Internet users, the reality is that the video has served to learn a little about how the store works and what are the processes that the employees carry out to make the products.
As we can see, the McDonald’s employee
When we talk about McDonald’s, we are not only talking about one of the most popular fast food restaurants in the world, but also one of the most iconic. The big ‘M’ is, without a doubt, one of the biggest hallmarks of the brand.
According to a graph from Statsita, at the end of 2020, McDonald’s establishments exceeded the barrier of 39,000, which means a growth of more than 6,000 in ten years. The United States, with nearly 14,000, was the country with the most restaurants in the world.
Also, until September 2020, the year of the pandemic, the company’s brand value exceeded 129 billion dollars.
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