Until a few days ago, the premiere of Hurray Mexico!the new movie louis estrada (hello), it was agreed in some movie theaters for this November 3, while Netflix would arrive on the 16th of this month. However, plans have changed dramatically. The tape, which seeks to be a political satire of what is currently experienced in the country, has run out of a release date.
Since Netflix took over the rights to the project, it was agreed that the film would have a release in select theaters, even though the platform was reluctant. Filming went smoothly between the filmmakers and the video giant. streaming; However, near the release date, everything changed. Many viewers began to ask if Hurray Mexico! It would really reach theaters, since the billboards of the main chains in the country did not show it. The answer, through social networks of the film, was blunt: No.
Hurray Mexico! It can no longer be seen in theaters in Mexico or on Netflix, at least not for the moment. And it is that as it happened with BARDO, False chronicle of a few truths, director Luis Estrada wants to make sure that his work reaches the big screen throughout the country, not just in a handful of theaters, as was the original plan. When he tried to change the distribution terms with the platform’s executives and they refused, Estrada made a strong decision. Buy the movie rights from him to have sole control of its release.
“As they say in Mexico: what is even is not chipotudo. I am a movie dinosaur who still thinks his movies have to be seen collectively: in a dark room with a big screen and people eating popcorn. I am trying to defend my dignity because I believe in cinema. I bought them those rights to have them exclusively and not lose control of the film,” the director mentioned for THE COUNTRY.
Netflix confirmed the news, assuring that its interest in working with the Mexican director is still intact, but that they did not agree with his most recent conditions. Therefore, the mutual decision was made to break relations, at least momentarily.
“We are excited to work with maestro Luis Estrada on his new film. However, in recent weeks the director and producer has expressed his interest in implementing a distribution strategy other than the one agreed. We want to honor that vision, which is why we have agreed to revert the rights to the film to him,” Netflix said in a statement.
It is worth mentioning that, despite its launch on the main chains in the country, Netflix did not report box office numbers for BARDO, False chronicle of a few truths. Therefore, it is almost impossible to determine how many people are actually willing to see a movie in theaters even when it will reach streaming in a very few weeks. As an example, the perfect dictatorship, the previous film by Luis Estrada, was a complete success at the box office. Their $189.1 million pesos they made it the highest grossing Mexican film of 2014. It is possible that their decision is an attempt to repeat such a feat, although considering the situation of post-pandemic Mexican cinema, it sounds quite complicated.
“This movie, which cost me six years of my life, was not a ‘TV movie,’ it was a movie for the big screen,” added Estrada in an interview with Reform.
So far, there is no other release date for Hurray Mexico! Its director will begin to look for distributors who bet on his three-hour satire and give it a massive release in theaters in Mexico. Later, he will arrive, now yes, to the Netflix catalog. How long will it take to see her?
Juan Jose Cruz I am one of those who always defended Robert Pattinson as Batman and can see the same movie in the theater up to 7 times. My guilty pleasure? Low budget horror movie.