BonIce is a brand of ice creamcreated in 1989 by qualaa Colombian multinational company. In August 2004, people dressed in blue and with a cart loaded with BonIcethey began to market them in Mexico City and later expanded throughout the Republic.
Since then, it was increasingly common to see the ‘BonIceros‘ in traffic, on the outskirts of schools, in markets, street markets and practically any public place with a high flow of people.
In hot weather, a BonIce It was the salvation of children and adults. In addition, a wide range of flavors was offered and there were even ‘seasonal ones’. However, to this day the vendors have been disappearing and with it, the refreshing ice cream.
Why did the BonIce vendors disappear?
The merchants of BonIce They have not completely gone extinct, since it is still possible to see some of them on roads or street markets. However, the difference in staff from a few years ago to now is significant.
There is no official data that reveals the reason for its disappearance, but we have gathered several theories from customers, Internet users, and vendors. The first, It is that these began to be ‘scarce’ from the confinement derived from the Covid-19 pandemic.
Another hypothesis points to the little profit that sellers obtain for their work. BonIce operates under the modality of sales by commission or purchase-sale using its own resources, which was an unprofitable business.
When BonIce first arrived in Mexico and the products were sold for $2.50 pesos, the seller was rumored to earn only 50 cents a piece. How long did you have to work and walk to achieve a competitive salary?
Although the prices of ice cream They have increased and the commission for marketing them has also increased, it may no longer be the most convenient business for many Mexicans to satisfy their needs.
The last theory is directed to the restrictions imposed by the authorities for street commerce. maybe BonIce You are only allowed to market your products in certain areas, which further complicates the task for sellers.
At least in CDMX, where one day merchants left even under the stones, vendors are no longer seen in our day to day. What about the other entities? Do you still buy these products?
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