Although we almost always hear that there is a debate between “which brand of milk is the best, Lala either Alpura?”, the reality is that the latter business is one of the most recognized consumed, despite having 52 years of existence. Next, we will tell you who the current owner is and the history of the brand with the vaquita logo.
History of Alpura
the origins of Alpura Group they date back to 1970 and their first product was milk; seven years later they launched the acidified cream that we all find and that also competes with Lala.
Grupo Alpura was born driven by the union, dedication and effort of the founding ranching partners, committed to Mexican families, as well as to each and every one of our collaborators”, it assures on its official website.
In 1980 they opened a second plant in Ciudad Delicias, Chihuahua, where they began manufacturing other products such as powdered milk.
In the 1980s, the Mexican company began manufacturing new products such as flavored milk and drinkable yogurts, in addition to exporting to the United States. Added to this were new kinds of milk, from skim to low-fat.
Who is the owner of Alpura?
The current owner of this brand of milk is Ranchers Producers of Pure Milk SA de CV, also know as Alpur group.
François Bouyra is he current CEO of this company, a position he assumed in 2019, to replace Juan Bernardo Rojo Garcia.
There are 113 ranches that Grupo Alpura has in different Mexican states, such as: State of Mexico, Chihuahua, Nuevo León, among others- in these there are about 138 thousand head of cattle, according to estimates of this company. In addition, they have made investments of 1,500 million pesos in their plants in Mexico.
Alpura provides around 10,000 direct jobs and up to 7,000 indirect jobs, according to data provided by Bouyra to the Mexican Leaders publication. Likewise, it is among the five favorite food and beverage brands of Mexicans, added the CEO.
Other Alpura brands
This carranco, which produces cheese and butter; It is also found Selecta, Forti and Lacdel, all of these are dedicated to the production and distribution of milk in its different presentations (light, lactose-free, etc.).
On the other hand, the cows Alpura Group produce up to 38 thousand liters of milk and are divided into areas such as lactation, development and milk production, the entire process must respect the Official Mexican Standards (NOM) and seeks to generate the least possible impact on the environment.
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