Linda Yaccarino will be the new CEO of Twitter in about six weeks and her advertising profile could serve to calm the fears of advertisers on the social networksince the constant radical changes in the policies of the social network under the command of Elon Musk created mistrust.
The owner of Twitter and the world’s second-richest man announced Friday that Yaccarino will “mainly focus on business operations.”while he will focus “on the design of products and new technologies of the social network.”
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Yaccarino resigned this Friday from her position as head of publicity for NBCUniversal (NBCU), where he oversaw 2,000 workers on a team that has generated more than $100 billion in ad salesaccording to the company.
A graduate of Pennsylvania State University, she began her career in the media industry as an intern in NBCU’s media planning department.
The news of her new position seems to have surprised NBCU as well, since Yaccarino was going to be in charge of directing an NBCU event to attract advertisers next Monday.
Born into an Italian-American family, the woman is also active at the World Economic Forum, where she chairs the organization’s task force on the future of work and sits on the steering committee of governors for the media, entertainment and television industry. culture, according to his LinkedIn profile.
In 2018, Yaccarino was appointed by then-Republican President Donald Trump to serve a two-year term on his Sports Fitness and Nutrition Council.
The executive worked with the White House again in 2021, but this time under Democratic President Joe Biden, to create a coronavirus vaccine campaign with Pope Francis.
Musk and Yaccarino have collaborated before. The two appeared at a panel titled “Twitter 2.0: From Conversations to Partnerships” held last month in Miami Beach, Florida, where she asked the billionaire about the role of Twitter and the future of the social network.
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