The Covid-19 coronavirus pandemic has made the consumer find new ways of approaching stores, so retail has had to look for ways to adapt to these changes to make customers continue to use this shopping model.
The increase in the online segment of the entire retail sector in the world was based, at the beginning, on the need to buy online what consumers could not buy in physical stores due to isolation, however, today this seems be the future of many companies, but to what extent?
A report published by Backslash, a research unit of TBWA – The Disruption Company, after explaining that Nasdaq predicts that 95 percent of purchases will be made through electronic commerce in 2040, ensures that there are a set of opportunities and challenges that brands can take advantage of in the post-pandemic to grow in online channels.
The truth is that after the health crisis, the market has evolved to such a degree that companies must seek to know new consumers in greater detail, to discover what is the strategy to follow to achieve the desired goals.
Learn more about this topic, through White Paper: The Future of Retail, which we have prepared for you below: