- América and Chivas are two of the most powerful brands in Mexican soccer
- Before the match between both teams, social networks have been the scene of a whole marketing strategy
- It is a battle of brand identity: “pride” and “humility”; foreigners vs “pure Mexican”
Today, in a few hours, the national classic between America and Chivas, two of the most profitable Mexican soccer brands, will take place.
For many years, football has become a compendium of brands and advertisements; The players, today, are ambassadors for the brands they work with. We can see a clear example of this and see footballers like Cristiano Ronaldo and Lionel Messi, who are great players, yes, but also two very powerful brands.
And it is that football is a very big stage from which companies and specialists can take a very juicy profit, which is why every day we see more companies buying equipment and spreading their brand.
On the other hand, in the purely sports aspect, there are specific moments for marketing to be successful yes or yes; Matches of teams that, for years, have carried out a sporting rivalry that, today, translates into a marketing rivalry (which team sells the most shirts? Which club has the most expensive squad ?, etc.).
America and Chivas, two powerful brands
In Mexico, although to a lesser extent, this phenomenon has also occurred, and this day we will be able to witness one of the most talked about duels in recent days, especially on social networks, the place where, today, they position brands.
América and Chivas will meet today as part of the recent season of the Mexican soccer league, an encounter that, although it has lost some popularity, in terms of marketing it is still a highly anticipated match by fans.
Both clubs are among the most recognized in Mexico, the so-called “greats”, their history and titles, according to specialists, endorse it. Furthermore, according to their strategies, América and Chivas present two different “identities”.
On the one hand, the much mentioned arrogance of Emilio Azcárraga Jean’s team, with its motto of “greatness”. A club that, for years, has been characterized by breaking the Mexican market with “bomb” signings, foreigners of great renown and trajectory that have passed through the ranks of the team.
On the other side of the corner is the Guadalajara Sports Club, Chivas, the “people’s team” and “100 percent Mexican”, despite being sponsored by a German brand (Puma). Precisely, the latter is the main motto of the club: play with “pure Mexican”, as he constantly mentions on his social networks.
Social networks, the scene of the marketing strategy
“Pride” vs “humility”, that is the message that emerges when a new edition of the national classic emerges, which is nothing more than a marketing strategy to reach audiences.
The battle of the classic always takes place in the days before the game and comes through an unbeatable setting: social networks. This week we have seen how both clubs position their brand identity with all kinds of publications.
Once again, it is a strategy to raise the expectation of a match that, for years, has lost popularity, and through social networks they seek to raise a little the “rivalry” between both clubs.
América and Chivas have more than 4 million followers on Tiwtter, the social network where the conversation has taken place the most. However, in that sense, America it surpasses what is known as the “sacred flock” with 4.2 million followers; Chivas, for its part, has 4 million.
? | Chivas 0-3 America. ?
A Classic with IDENTITY.#AlwaysEagles ?? pic.twitter.com/cVtCCuiDyx– Club America (@ClubAmerica) September 25, 2021
? | America 2-0 Chivas, #SuperClassicUSA 2021. ??
Goals from Viñas and Lara gave the victory in the last Clásico at the Cotton Bowl in Dallas. #AlwaysEagles ? pic.twitter.com/xG1jEEunj7– Club America (@ClubAmerica) September 25, 2021
Now say it without crying …
——— ??
AP 2017: ???
CL 2018: ???
AP 2018: ???
CL 2019: ???
AP 2019: ???
CL 2020: ???
AP 2020: ????
CL 2021: ???DATA??# ElMeroMeroDelClásico # 40derosasEagles pic.twitter.com/dnxqaSshrj
– Club America (@ClubAmerica) September 23, 2021
?? Today is the #ClassicNational ??
? Take a look at the previous data and # Bet On The Herd on @calientesports.
? https://t.co/so7lhZvMW8 pic.twitter.com/HldKpS9SG7
– CHIVAS (@Chivas) September 25, 2021
??? The #PowerMexican from @ RaulGudino1 in the Apertura 2021.
LET’S GO FOR EVERYTHING IN #CLASSICONATIONAL, GUDI! ? pic.twitter.com/kqY8QP76uo
– CHIVAS (@Chivas) September 25, 2021
Now say it without R _ _ _ R:
? ? ?
57?
59?
60?
61?
62?
64?
65?
66?
70?
71?
76?
84?
85?
PRODE?
87?
88?
89?
97?
02?
05?
06?
13?
14?
17?
18?– CHIVAS (@Chivas) September 23, 2021
Undoubtedly, today between America and Chivas is more of a battle of two brands, two of the most powerful in Mexican soccer. The game, on the court, may not be attractive, what is striking is seeing who wins after the final whistle; who gains in followers, in followers, in likes, in greater interaction in social networks.
Let us remember that, today, social networks are a very important strategy for brand positioning, and what better than a soccer game to reach consumers.
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