A round of applause for nice and comfortable underwear. The impact of COVID made the sports style manage to conquer the terrain of the street style, But it was not the only one. There is another type of clothing whose demand has risen exponentially: interiors. And even in the post-lockdown era, these trends continue to thrive.
As studies indicate, comfort is the most important feature we take into account when choosing underwear. We have prioritized comfort. That is why, as Nuria Mayoral, responsible for communication at Tendam a Global Consumer, has assured, we look for comfortable, functional and timeless options. Seamless tops and panties, non-wired bras, organic cotton garments… garments adaptable to the body even without gender (as the report The List Index).
The main trend in lingerie is confirmed as basic. How do you read it? We return to what we used to do, to simple, smooth and neutral garments. We leave behind underwear with lace and push-ups. What we want are sports bras and bralettes. And this is confirmed by the February 2022 market analysis of Edited.
A slope that revolves around the new techniques such as laser cutting and elastic fabrics seamless and shapers. As an example, just think of the fall of Victoria’s Secret and the rise of Kim Kardashian’s label, Skims.
“Increasingly, women convey the importance of wearing lingerie that offers a ‘second skin’ feel, opting for softness, breathability and design that allows freedom of movement and the feeling of being practically without underwear,” they explain from Triumph.
Edited’s market analysis notes that the lingerie section has expanded to include high-waisted garments, leggings and bodysuits. and that heSustainability and diversity have become two basic characteristics to satisfy consumers. An ecological review that not only includes recycled materials, but respectful garments such as menstrual panties that have seen an increase of 273% compared to 2021.
Among the brands within our reach that work in this niche, Sloggi, Chantelle and Triumph stand out. Both, with a multitude of specialized lines in this type of garment in their catalogues. Minimalist and beautiful collections designed with ultra-elastic and light materials with the aim of providing unique comfort that adapts to all occasions and morphologies.
Inside Sloggi, Body Adapt It has fully elastic laser-cut edges, guaranteeing invisible comfort. Her star garment is a bra that adapts to the changes of the body. ZERO Feel uses a double fabric with heat-sealed finishes through micropoints that allows the garments to be completely free of seams and rings. Through fine and soft fabrics that stretch in all directions, it prevents irritation and marks on the skin. Plus, it’s tag-free.
at Chantelle, The culmination of this trend is found in soft-stretch that uses an elastic fabric in 4 directions 360º, very soft and light that adapts from a size 38 to 54. Another line of the brand developed in this sense is Cotton Comfort. It is respectful with the environment, since it is made with organic materials such as vegetable fiber, and it is breathable and hypoallergenic, something ideal to avoid discomfort and itching in sensitive skin.
Triumph’s alternative is called Comfort+ and refines its entire product inventory with convenience in mind. Their Seamless and True Shape Sensation lines they would also fall into this group that prioritizes comfort. And finally the 4D engineering of your system FitSmart covers this concern of support without underwire that molds and adapts to the changes of the body and the fluctuations of the chest.
Tezenis, Oysho and Women’s Secret also have sections of their collections focused on this demand. The first has been able to perfectly incorporate its plus of fun design in this aspect with models that we adore like the zebra print panties. In addition, it also uses organic cotton in certain models.
At Oysho we can find countless bras seamless or seamless and panties comfortable. And at Women’s Secret there are endless options in different textures, as well as special post-surgery and organic cotton lines.
Cover photo | Chantelle
Photos | provided by the firms