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Within the current context, consumers have become increasingly demanding of brands and what they say and do.
Brands, being governed by people, are not exempt from being affected by the passage of time and therefore be forced to adapt to the changes that society demands, making a necessary change of route to maintain its validity within the taste of the consumers, since brands are built from consumers, so aspects such as rebranding must be taken into account.
the brands they usually invest between 2 and up to 30 percent of their total sales, in aspects related to marketing and advertising strategies, since within the growing competition, it is necessary that they achieve the desired impact at the time they started, so betting to strategies designed for positioning is important.
That is why sometimes a change of image is important, since new consumers have become increasingly demanding, being what companies say and do, so much so that today social networks have been taken as the great window that consumers have to expose everything that is important to them.
When is it time to think about Rebranding?
Branding should be considered as a marketing strategy, which has the objective of producing significant changes, within the perception that consumers have of brands, achieving a significant improvement in their positioning in the market.
It is important to take into account that it is not always necessary to carry out a rebranding, since being a strategic decision, this should not be taken lightly, much less, personally, or sporadic trends, so if a brand it works, but the intention of carrying out a rebranding is for the pleasure of the season, this should not happen, nor should it happen when there is a change of directors, employees or when there is not an adequate budget.
However, if rebranding should be considered when there is a need for proactive change or in the face of certain events, since the former can be launched when a brand recognizes an opportunity to improve, innovate or penetrate a new market, or when there is a change of philosophy in the brand, while the second will occur when we need to put an end to a negative image of the brand, legal problems, scandals, bad practices, AND we intend to improve the presence of the brand in front of consumers. .