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It is estimated that in Mexico there are just over 4 million 230 thousand small and medium enterprises.
WhatsApp has just over 2 billion users, while Telegram exceeds 700 million worldwide.
Business Coach is the new tool launched by WhatsApp with which it seeks to promote the entrepreneur.
As a result of social distancing, digital platforms and social networks have become a fundamental part of the daily lives of millions of entrepreneurs, who have used these communication tools to provide all kinds of goods and services, generating significant local trade and growth among medium-sized businesses. and small businesses; therefore now WhatsApp created a tool to teach marketing to entrepreneurs.
Messaging platforms have become an essential technology in the daily life of millions of people, due to the interaction possibilities they allow.
WhatsApp today, for example, it registers just over 2 billion userswhile Telegram It has approximately 700 million users, figures that demonstrate the reach of messaging apps worldwide.
Within the national territory, it is estimated that there are just over 4 million 230 thousand small and medium enterprises, in accordance with what is indicated by the Mexican Institute of Social Security (IMSS), which generate 7 out of 10 jobs within MexicoThis is within an estimate of just over 35,000 businesses nationwide, as indicated by the National Entrepreneur Institute.
WhatsApp teaches marketing to entrepreneurs
It has been revealed that the apps courier WhatsApp, belonging to the ecosystem Goalrecently released Business Coacha chatbot with which users can access important resources to learn about marketing digital and network positioning.
According to what has been pointed out by the initiative of WhatsAppintends to make use of virtual assistants generated by Artificial Intelligence (AI), who simulate having conversations, so it is expected that when asking about specific questions of marketing, she can hold a quick conversation, with answers chosen by experts to guide users.
How to access:
Being a service within the application, it can be accessed in various ways, either by entering fb.me/learnWA or by sending a message to the number +52 55 7005 5622; to interact with chatbotjust enough to generate a conversation, so a simple “hello” works for the function to be activated and can be asked about marketing, specific doubts or information on the use of the different platforms belonging to the ecosystem of Goal.
It is worth mentioning that the platform is in use for accounts registered as business, since it will be possible to access advisers on how to take better advantage of the platforms and how to enhance the content, among other positioning strategies within the network.
Currently, the chatbot of Goal Business Coach, It is available in different languages and has a reach of just over 63 thousand people worldwide on topics related to marketingas pointed out by Judith Guitelman, regional leader in business education in Meta.
This initiative is added to that taken by other firms such as rappiwho, with the intention of promoting the talent of its workforce, launched in recent months a campaign based on a course to help improve the language skills of delivery peopleprovided different scholarships for the teaching of the English language.
For entrepreneurs, having initiatives that allow them to know and learn for free is extremely important, since the accompaniment by companies allows businesses and initiatives to prosper.
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