Health is essential to achieve healthy and productive societies and it must be a joint commitment to ensure that people can live longer and better, therefore, it is important that companies, governments, the medical community, institutions, patient organizations, and agencies specialized in the subject, have a more critical role to achieve, promote and raise awareness of the health and well-being of the population in general.
Therefore, LLYC undertook the initiative What’s Up Health, which is a global platform, promoted by the LLYC Health team, which aims to analyze and delve into the main trends that will mark the future in this sector. With an optic from the world of digital marketing, communication and public affairs.
In this space for debate and meeting, the trends of the health sector in the different markets where we operate will be addressed. There will be the vision of international experts, guests and top-level communication professionals, to create a space for reflection for all those who work in the health sector.
Each month a market trend will be addressed, betting on different, fresh, attractive and inspiring formats and approaches such as: videos, podcasts, reports, surveys, articles and in-depth analysis.
It is important to comment that in the section entitled “Reports”, you can find and access all the papers and technical papers from analyzes conducted by LLYC’s team of health experts from across the global network.
You will also be able to see the analyzes that are made on key issues such as sustainability and health, an article in which we express our vision to bet on the optimization of resources and care for the environment that today are essential to achieve the Objectives of Sustainable Development, which would help to contribute and improve people’s health as a preventive measure against future diseases.
At LLYC we believe that it is time to analyze from a more comprehensive perspective, attending to and understanding the role of patients, the importance of public-private partnerships, the importance of transparency in research and development (R&D) in relation to the price of medicines, access to them, and adherence to therapies, the importance of technology and the role of companies to significantly improve the perception of the industry and achieve a better business environment, information that can be found at What’s up Health.
Today health is important, but it is time to give it the leading role, follow-up and space it deserves, to achieve a true transformation in the sector.
By Luis Anaya, Senior Director of Healthcare Northern Region at LLYC