Formula 1 will cease to be as we know it when the 2022 season arrives thanks to a series of changes that will take place in the premier class.
2022 is intended to be very different from 2021 in many ways. On the one hand, in accordance with the expectations of the most optimistic, next year we will be able to say goodbye to the pandemic, but not to Covid-19, implementing a new way of living together and adapting to the post-covid reality.
From the outset, for Formula 1, the next season will come as a “new era”, since there will be a new regulation in the category that will initiate a change in the image of the cars, but that will not be the only thing that arises for the next anus.
Although it will not be the only change, it is one of the most important. To begin with, the tires will be new, weighing 38 kilos more than the current ones and will use the ecological fuel E10, which has begun to arouse the fear of the fans, as it is thought that this fact will slow down the cars.
A new era has arrived
Your first glimpse of the full size 2022 F1 car!# F1 # F12022 pic.twitter.com/e8RQaV5g7P
– Formula 1 (@ F1) July 15, 2021
All the changes are a big gamble in a number of ways and, for a sport that is enjoyed thanks to speed, it could have a significant impact on fans.
An example of this is when in soccer video arbitration or VAR began to be implemented, this with the idea of giving a more fair meaning to the sport itself; however, for many fans it represented the loss of an important element, claiming that “emotion” was taken away from soccer games.
In that sense, one of the greatest figures in football marketing was -and still is- the Argentine Diego Armando Maradona, who built part of his legend through a goal that should not have been valid, which, having implemented the VAR (if it had existed at that time), it would not have been considered good and, with this, the legend of the ’10’ of Argentina would probably be different today.
Starting from this, what fans fear that could happen with the new tires is that the element of speed will be lost, which is key in this sport and for which thousands of people love it.
On another topic, one of the greatest legends of Formula 1, the Finnish driver Kimi Raikkonen, announced his retirement from the track, leaving a huge gap and, without a doubt, the absence of one of the greatest icons of the sport.
In the 19 seasons that he participated, Kimi Raikkonen achieved 103 podiums, 21 victories, 46 fastest laps, 18 pole positions and a world championship.
BREAKING: Kimi Raikkonen announces this will be his final season in # F1 pic.twitter.com/U4m9xMEyzJ
– Formula 1 (@ F1) September 1, 2021
Another change for 2022 is that of the Finnish driver Valtteri Bottas, who will leave Mercedes to race in the Alfa Romero car that will be left empty after the farewell of Kimi Raikkonen, in addition to no longer being Lewis Hamilton’s partner.
For his part, British driver George Russell will replace Bottas at Mercedes and will be a teammate of Lewis Hamilton, being one of the most significant changes for next season, in which he is expected to dismiss the pandemic, as some experts predict. .
Breaking news! ? @ValtteriBottas will join Alfa Romeo Racing ORLEN for the 2022 season and beyond, with the Finnish driver signing a multi-year deal with the Hinwil-based team. pic.twitter.com/2XNeMtUGMn
– Alfa Romeo Racing ORLEN (@alfaromeoracing) September 6, 2021
?? @ GeorgeRussell63 will race for the Team alongside @LewisHamilton from the 2022 F1 season! pic.twitter.com/pcyOqlSxdi
– Mercedes-AMG PETRONAS F1 Team (@ MercedesAMGF1) September 7, 2021
Of course, all these changes will modify the vision of the fans and, incidentally, the marketing strategies, especially in an era in which we will continue to coexist with Covid-19, although with greater security since it is estimated that the great Most of the population is already vaccinated against the disease.
The post-pandemic era will undoubtedly be the most relevant, the fact of learning to live under, now, a new normal in which the focus will be on the behavior of society at a global level in terms of health, economy, empathy, etc.
If we can be sure of something, it is that Covid-19 is here to stay and, with the passage of time, it will be necessary to live with it to the point that it becomes a common disease like any other.
For the world of sports, which had to lose itself from the fans for more than a year, it will need to implement various measures to continue avoiding more infections in the future and the ideal is for brands to join these trends.
As we have seen in these months, the strategy of the brands is to get closer to the consumer and some specialists even consider that this is the way to go, since consumers are also changing and are now looking for more personal content with the brands.
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