But what does HBO Max add to HBO as we know it today?
4K, cheaper ad plan …
For starters, HBO Max will bring together all WarnerMedia content, so the catalog will be highly expanded and we will be able to enjoy new high-quality content. In the United States its price is $ 14.99 per month, So in principle the subscription will have a similar price in our country.
HBO Max has content from Cartoon Network, Boomerang, CNN, HBO, TNT or Warner Bros, among many others. Therefore, there will be plenty of movies and series to enjoy, although for the moment the content that will reach our country is unknown. Probably, less content reaches Spain than there is in the United States.
Something new that will also arrive in Spain along with the arrival of HBO Max is to be able to enjoy the content in 4K resolution. HBO Spain was limited to 1080p quality.
In addition, while HBO has a single monthly payment method (8.99 euros per month), HBO Max has two different rates. On the one hand, the aforementioned $ 14.99 in the United States.
But on the other hand, the platform offers a service that is five dollars cheaper but has ads, which will have a duration of four minutes per hour. The most expensive subscription lacks the ad broadcast. At the moment it is unknown if this cheaper subscription will reach Spain.
There will be three different ways to display these ads: one of the ways will be that they will appear when content is paused or the user exits what he is seeing. Brands can also pay so that its content appears as recommended in user suggestions. In fact, brands will also be able to buy a content block for users to see those ads in the content.
Simultaneous release in theaters and on HBO Max
Throughout this year, due to the pandemic caused by COVID-19, HBO Max has also been used to make simultaneous release of movies in theaters and on HBO Max. Several films such as Space Jam 2, The Suicide Squad or Mortal Kombat stand out. Other movies will also arrive like Dune or Matrix 4, for example. With this method, WarnerMedia will be able to bring all this content together on a single platform.
By the year 2022 It was announced that the premiere, instead of being simultaneous, it will be 45 days after the premiere of the film in theaters.