This year, account sharing on Netflix was left behind. First some measures were applied, then they went back and finally the company specified the measures. February began and Netflixwhich was intensifying its efforts to prevent its subscribers from sharing their passwords with others, required that subscribers Connected devices were required to log in from the account holder’s IP address once every 31 days. It was the beginning of a change.
Measures would include the service immediately blocking any new computer that tries to log in from a different IP address. That came to fruition. Logging in on a different device became a difficulty and even more so if someone tried to bypass the measures. There was no other option: the people. migrated to creating their own accounts. Goodbye sharing.
What happened from then on
A few days ago, the streaming platform Netflix had its biggest gain on the Nasdaq in more than two years, after announcing that it added 8.8 million new subscribers in the third quarter of 2023. Netflix shares rose 16.05%, to $ 401.87 each, leading the Profits.
It has not had an increase of this magnitude since January. In its third quarter 2023 report, the company reported that it had the highest subscriber growth in a quarter since the second quarter of 2020. At the end of September, it had 247.15 million subscribers.
And be careful with the price increase
Will we see better series? Let’s hope so. On Wednesday, Netflix also announced that it will increase the prices of its packages in the United States, the United Kingdom and France, with the aim of increasing its profitability.
We don’t know if that will happen in Latin America, but if it does, let’s hope that the content will also improve.