- As part of the Hashtag day, we briefly review its history and its importance in the world of digital marketing
In the wide universe of podcasts, there is a saying that says “the hashtag is more powerful than the sword.” Although it is a phrase that evokes grace, the truth is that it is a succession of well-complemented words. Today, August 23, is the day of the hashtag.
Currently, we are very familiar with the hashtag term in our vocabulary and in our way of communicating virtually; it’s straightforward, straightforward, and it doesn’t take many words to create one that truly stands out.
A hashtag is, by definition, a tag made up of keywords, although it can also include numbers in its hash. In simple words, that is a hashtag. However, taking into account its importance these days, it is much more than a small succession of words arranged as a label.
The beginnings of hashtags date back to 2007 and the person in charge, itself, is Twitter, one of the most widely used social networks today. In that year, a user of the platform named Nate Ridder was the first to use the first hashtag in history: #sandiegofire.
That novel play on words made reference to the forest fires that occurred in San Diego in October 2007. From that moment, a phenomenon was born that caused a great impact on both social networks and marketing campaigns. digital.
For marketing, it is a very complete strategy and, in turn, very simple, because, through a hashtag, you can have all the necessary information about whatever you are looking for. The function of hashtags, in that sense, is to lead you directly into the conversation.
On the other hand, being a social media strategy, it has a very important scope; it is easy for users to reach and consequently can generate more clicks and attract a larger audience.
For Internet users, it is also an easy way to join the conversation about whatever is currently trending.
Finally, through hashtags, brands can find out what users think about them, as well as what the audience wants with respect to those brands.
In short, that is the goal of hashtags in marketing, we have seen today how this strategy is increasingly used to get as far as possible on social networks.
Throughout digital life – life in social networks – hashtags have also become a way to express feelings, emotions, moods, and so on. So much so that any word or sequence of words can be used and immediately, when you click on it, it takes you to thousands of sites.
Although at first it was an idea generated on Twitter, to date, other platforms such as Facebook, Instagram and even TikTok and YouTube have also attached it to their content in order to make the flow of the conversation about a specific topic.
From its appearance to this day, the 20 most used hashtags by users are the following:
01. #love (1.835M)
02. #instagood (1,150M)
03. #fashion (812,7M)
04. #photooftheday (797,3M)
05. #beautiful (661.0M)
06. #art (649.9M)
07. #photography (583,1M)
08. #happy (578.8M)
09. #picoftheday (570.8M)
10. #cute (569.1M)
11. #follow (560.9M)
12. #tbt (536.4M)
13. #followme (528,5M)
14. #nature 525.7M
15. # like4like 515.6M
16. #travel 497.3M
17. #instagram 482.6M
18. #style 472.3M
19. #repost 471.4M
20. # summer 454.2M
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