Google Ads has become an excellent platform to launch advertising on the Internet and get more patients through the famous search engine. If you want to launch a campaign through this platform and you are a psychologist with a consultation, here are some of the keys that you must take into account to launch a campaign of this type and thus achieve this objective that will help you to capture the attention of the users and thus become patients of your psychology practice.
These are the steps you should follow to make your campaign totally successful.
1.- Know if the Google Ads campaign is worth it
To determine whether or not a campaign of this type is worthwhile, you would have to previously carry out a feasibility study, analyzing the volume of searches for keywords with a certain purchase intent.
2.- Planning
When planning the Google Ads campaign, you must take into account the following aspects:
- Campaign goal: that is, if you want to get leads or prospects. Typically, in psychology it is easily go by the prospect but will not be a bad idea if you also opt to go for leads.
- Service or sector campaign: this will depend, fundamentally, on the size of the city in which your psychology practice is located and on whether you offer a face-to-face or online service.
- When defining services in psychology, it can be done either according to who receives the service or according to the psychological disorder that is to be overcome. The best thing is to launch the campaign in Google Ads around the therapy in which you are specialized and in which you know the client’s profile better.
- In the event that there are few searches for specific service campaigns or therapies, you can opt for a sectoral campaign, that is, one with which you impact people who are looking for psychologists in general and who only specify the city where they are looking for them.
3.- Keywords in Google Ads campaign
When launching a campaign Google Ads is very important to choose keywords to help show your ads only to users who are interested in you. This is what will have better conversion and better cost per click by increasing the quality of your campaign.
For the study of keywords you will have to spin much finer than in the feasibility study and deepen the analysis and for this you should use a keyword planner. Use the expressions that your target audience may use and look at the search volume and related keywords. And now you will have to structure and make a group of ads for each keyword.
4.- Landing page for the campaign
For a Google Ads strategy, the landing page is a fundamental part or element, so you should spend a lot of time creating the best one for your psychology practice. You could, for example, create a landing page for each relevant keyword, although if you do not want to complicate yourself so much you should target it for the main keyword.
When you have already chosen the fundamental keyword, you must create a scheme with the contents and that must contain all the blocks of information that you want to include in your landing page in an order that makes sense. What you have to be clear about is that the content of the landing page must be a kind of simulated conversation between you and the client, in which you answer their main questions and connect with their expectations and desires.
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