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Thanks to new strokes and colors, consumers can imagine a cheap Ferrero Rocher.
Designer creates packaging renders of different brands and popular campaigns in their opposite version.
the logo of Ferrero Rocher It is unmistakable, since the brand is one of the best known in Mexico, although not one of the cheapest; Its unique circular shape and golden wrapper have put it in the middle of the consumer’s favorite premium products.
The transparent boxes of these chocolates have become a distinctive gift among Mexicans, as their expense is associated with special dates such as Mother’s Day, Christmas, New Year or, in the next few days, Valentine’s Day.
And it is that, although it is not one of the most expensive brands, it is not considered cheap either, despite the fact that they can be found in almost all convenience stores and supermarkets in the country, so imagining Ferrero Rocher with other colors or plastic packaging is almost unimaginable.
That is why the designer Ernesto Serna Reyes, better known as Srbrander on TikTok, he shocked netizens again with his rebranding ideas, now turning the premium chocolate brand into a more affordable version.
Popular logo for Ferrero Rocher
With the classic tone of a television commercial and a brief approach to his work in what appears to be Adobe Illustrator, the tiktoker Ernest Serna Reyes shows the simple strokes and fills around the original Ferrero Rocher typeface.
With a basic vector technique, Srbrander modifies each letter of the mark, rounding it and curving its endings while giving them a red fill.
@srbrander Reply to @flokyroi In another world #Ferrero Rocher 🍫 #popular #logo #logos #Logo #chocolate ♬ original sound – Ernesto Serna Reyes
The popular version of the chocolate render shows a plastic-wrapped bar, just like many other popular brands, but with the Ferrero Rocher name on the front; however, although the designer gave it a common look, the signature of the Italian company does not lose elegance or style.
“Chocolate became more expensive, I look 😅 (my opinion)”, Catholic until the end
“It got older, didn’t it? how more classic or I don’t know”, alexx
“Rather if you had told me that luxury, well luxury everything is psychologically great”, Daniel Borges Uicab
“It reminded me of Wili Wonka chocolate”, Tanibeth Revilla
“Really, how advertising influences what we believe to be the best or worst, now it is directly proportional to appearance”, Sarai Rojas Career
The success that the designer has had with the rebranding of brands such as Maruchan or Oxxo has made his followers give him new creative challenges:
“Make one from Jugo Del Valle or Jumex if they were premium”, Luis Gabriel
“Jarritos to premium brand”, Peter C.N.
“De Totis in expensive”, scrunchies
“What if Gucci was cheap?”, Jorge Ahr
Some rebrandings of Ernesto Serna Reyes
@srbrander Reply to @jorge.abraham.romero_ #oxxo #supermarket 🧐 #Logo #logo #logos #design ♬ original sound – Ernesto Serna Reyes
@srbrander Reply to @jliofarias #pasta the modern version #premium 🧐 #Logo #logo #entrepreneurship #logos ♬ original sound – Ernesto Serna Reyes
@srbrander Reply to @alvares458 #logo #nutrimilk 🥛 #premium #luxury #Logo #logos #milk ♬ Infinity – Jaymes Young
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