From the first hours of this Thursday, the term Milf became a trend within social networks after a peculiar request that gained relevance in social networks. The truth is that this request has now put the term Dilf within the first trends at least in the Mexican market.
The case of Camilo, a presumed young graduate from Los Andes, who claims to be a political scientist living in Mexico, “but for now in Bogotá due to labor issues,” drew attention after he shared from social networks that he is looking for a new relationship .
Everything seems to be something very normal; However, the characteristics that Camilo is looking for in his new partner shook the internet:
“I am looking for a MILF between 28 and 35 years old, WITHOUT CHILDREN, professional, with a permanent job and who can prove her income. I offer a serious relationship with possibilities of marriage depending on what she wants for the future. “My ex was a manager of a prestigious bank, so I expect no less. (Sorry for the sincerity) ”.
According to Cambridge dictionary, the term MILF refers to “a sexually attractive woman who is a mother”, which we can translate as a sexually attractive woman who is a mother.
With this in mind, it is clear that Camilo does not know the term, which presumably had its origin in the 1990s, and one of his first records in 1995, when a user of “Google Groups” revealed that some people used the term “MILF” to refer to “Mother who would fuck me.”
After the commotion that this term generated, in recent hours, the term “DILF” began to gain popularity, which without having a specific translation or meaning given by the referents of the language, is used to refer to the phrase “Dad I’d Like to Fuck “, whose translation into Spanish would be something “Dad I would sleep with.”
This term was coined through an Instagram account created just a few years ago under the name of “Disneyland DILFs”, from where they began to share images of parents alone in company with their children, under the slogan “Welcome to the happiest place in Instagram”.
This term has now begun to gain relevance in social networks, from where users have begun to “promote” themselves as true “DILFs” or to launch proposals to find a person with these characteristics to establish a relationship.
I manifest a DILF, WITHOUT CHILDREN, between 28 and 35 years old who can prove income for a serious disinterested relationship pic.twitter.com/mNfHdi7Ols
– Happier than ever (Finally) (@HeckCalderon) August 18, 2021
I am a DILF from 28 to 35 without children in case there is someone interested
– puppy eyes (@Luque_____) August 18, 2021
Looking for a MILF or a DILF?
What we are looking for is that they give us legal benefits, fair hours and zero labor abuse.
– Terror in the media (@MediosTerror) August 18, 2021
Without a doubt we are talking about two terms that have a strong sexual charge; However, from another perspective, it is about contacts that make clear the disappearance of stereotypes and figures around aspects such as gender, age and the conception of beauty and sensuality.
It is no secret to anyone that advertising is a reflection of the social imaginary. Thus, as society evolves, brand communication also does so not only as a mirror that reflects these changes, but also as an active agent in the construction of ideologies. The empowerment of women, an issue that has remained in vogue in recent years, is a clear example of this trend.
The truth is that now, as these terms demonstrate, this type of issue must go beyond simply empowering women.
Phenomena like the previous one put new angles on the table to understand today’s woman, which, in addition to opening differentiated business paths for companies of almost any category, also brings with it a necessary reinvention of the perspective that brands have on the public. male.
The roles and facets that the male gender experiences today are cause and consequence of empowerment and new vision of women that seems to touch more and more social, cultural, political and economic edges. Without the evolution of one, change in the other could not be possible.
Under this understanding, firms are obliged to design communication strategies that are much more balanced and in accordance with the real moment that both women and men live in their different roles. The issue goes beyond just balancing communication in terms of gender equity; the reality is that we are talking about a response to changes in the habits of buyers.