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Instant soups have been the protagonists for several years, controversial due to the lack of nutritional elements they offer.
Maruchan has been one of the leading brands in the instant soup market.
The Wellbeing Soup is a creative proposition, but also an indicator of the state in which the perception of the government is.
In social networks, the trend of Wellness Soup And many people have wondered what this product is about, what will happen to Maruchan soup, after operations against instant soups were announced due to the zero nutritional contribution they offer to the consumer.
This measure revealed by Profeco follows the product regulation strategy that months ago led all beverage and food brands to make use of the new labeling, with which they were alerted about the excess of harmful ingredients in their formulas, therefore the order that comes in instant soups is an interesting guideline that we should not lose sight of today.
What is Wellness Soup
The Wellbeing Soup is how they have begun to refer to a false alternative that the federal government would launch, if it presented a soup as an alternative to those that it will withdraw from the point of sale, considering that they do not provide nutrients to the consumer.
This proposal has generated all kinds of reactions on social networks, where the Maruchan brand became a trend this weekend, after the consumer assumed that it would be one of the brands withdrawn by the federal government, when Profeco announced in a informative advance, that several brands in the category did not meet the necessary elements to be sold.
Goodbye Maruchan, hello Well-being soup pic.twitter.com/ZNLD2bFiyN
– King of the Fall 🍁 (@TheCrisXO) October 5, 2021
Go changing your #Maruchan for the only Well-Being Soup pic.twitter.com/TQoXmLtvVP
– DISL 髑 XIA 💀 (@ dysl3xia) October 3, 2021
PROFECO will eliminate two major brands of instant soup in Mexico… I don’t know, but it smells like “the soup of well-being” will be on sale SOON…. 🤔🤔🤔 pic.twitter.com/LTmmX1ZiHG
– 🔥 CALDE ~ BOT 🔥 (@CALDE_BOT) October 2, 2021
The trend that various users have promoted with Sopa del Bienestar is also a humorous response to the presentation that a few weeks ago was made of the famous Gas Bienestar, as an alternative of the federal government to the brands and distributors of LP gas, which were profiting with the energy prices, so the idea seems to be that the consumer is now waiting for an alternative product proposed by the federal government in the category of instant soups.
With this type of guidelines, it is important to see the interest that the consumer acquires in certain trends and from what elements can the feeling that a topic generates or in what concept they have a product or service can be understood.
Be attentive to the conversation
The idea that the consumer makes a concept like Sopa del Bienestar trending tells us a lot about the perception they have of the federal government and the proposals it carries out.
Another element that is worth analyzing is that it already considers the government from the proposal to launch its own brands on the market and is that this type of actions had not been thought with products that compete commercially against consolidated brands, as has happened in the energy market with a gas that bears the federal mark.
From conversation to action
Although it is an important reference to understand the market from sources such as the conversation on social networks, what is more valuable is how this information is capitalized from the data narrative.
From this interpretation of the data, very valuable actions in digital marketing can be built, which of course allow brands to consolidate in the market and be able to establish increasingly valuable resources in the market.
From this perspective, an element that we cannot lose sight of is the one that reveals to us how valuable the data narrative has become and to understand the weight of good digital strategies.
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