- What is the original Gatorade?
- Trends in social networks are one of the strategies that brands must take advantage of today.
- Gatorade could have ended the debate, would that be for the best?
After the debate to know which Cheetos would be considered normal or original, Gatorade was now the target of the same questioning, leading the brand to respond, which undoubtedly works as a good time to advertise and promote any of its products.
The Gatorade Affair
The origin of this debate would take place after the conversation about Cheetos escalated to such a degree that the brand responded on social networks, so Gatorade was the next objective of the internet, where it is always sought to have all the information about the origin of certain things. Unlike the snack brand, Gatorade had more than two options for users to debate.
However, according to a capture published on the Internet, the brand would have ended the debate with an argument that seems to have convinced several people, as a user would have asked the official account of the brand of isotonic drinks directly on Facebook the following : “I want to know which of all its versions is the original and why is it blue?”
To which the brand would have replied:
“In fact, the original version would be Limonada. Since it is the first flavor of Gatorade that existed. In fact it also has to do with our name, which comes from Gaitor Aid (help from the Gators, which is the name of the team for which the drink was created) and Gator ade (as from lemonade). “
And the strategy?
Unlike the official Cheetos Mexico account, Gatorade Mexico’s social networks have overlooked this debate on the Internet about the original product and it could even be said that most of their social networks have little interaction or they are abandoned since 2019.
At a time when social networks are a vital part for many brands, it seems that Gatorade prefers to bet on other types of advertising in other channels to reach consumers.
Brands tend to get on the trends in social networks as long as they can result in some benefit for them and generate community, however, Gatorade did not see an opportunity in this.
This case shows the importance of community managers for a company to be able to enter the world of social networks, which is becoming a much more complex task.
According to recent research by Proxima, at least every year up to 60 percent of the budget advertisers spend for the digital environment is wasted globally.
That is to say that, although brands bet on having a higher volume of publications on social networks, growing 35 percent during the last year, the truth is that the interaction index presented a fall of 17 percent, as indicated by a TrackMaven research.
However, the challenge is also to have the professionalism to decide which trends to follow and which not, especially if they are not of interest to your audience or have nothing to do with the brand.
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