Surely you have ever been on your mobile, computer or tablet looking for something on the internet and a lot of ads appear that can catch your attention, even accidentally “clicking” them and redirecting you to another page that you did not even know existed, because that is the internet advertising.
We could define it as a means of communication that connects the advertiser with all the users of web pages in the world. You can get this advertising anywhere, it can be on blogs, email, social networks or any other platform you browse.
In recent years, thanks to the boom that the internet has had and the reach it has shown to have in the world, companies have decided to generate more publicity through virtual platforms to sell their products or services.
How does internet advertising work?
If you are an entrepreneur looking to position your brand through the internet, we will tell you how it works and what are the options to generate advertising on the web.
There are several ways to make your brand visible to viewers. You can work with advertising creators who guarantee the reach you want to obtain at reasonable prices according to what you really want.
Now, if you do not know absolutely about advertising, how to achieve your goal? You must contact web pages that carry out these works, you could provide your idea and they translate them into announcements that will possibly be published on their social networks or web pages. First you have to make sure they keep real followers, otherwise you won’t really have the reach you want.
You can also opt for the option of “click ads”, that is, those ads that are on the web and appear on any website you enter and you can click to redirect to their page.
This ad contains a web traffic monitor, that is, a kind of database that allows you to know how many people have viewed your content, if they clicked on it or if they have just ignored it, in this way it guarantees the reach it can have the paid publication.
Internet advertising is quite effective, almost in all existing platforms they are of good reach, you just have to have a good composition of the ad and know where you should go.
What types of internet advertising are there?
There are hundreds of ways to advertise on the internet, but below we will give you a top 5 of the most used by users:
Email or Email marketing
It is the oldest method used for advertising, but it is still effective and accurate. Advertising goes directly to the recipient we want. Websites use it to promote their products or services directly.
Banner
This method is the most used in web pages, do you see that ad placed anywhere on the page you enter? Well, that is a banner, a striking ad that is strategically placed on the page.
Over time it has evolved and they have created more and more colorful and striking so that you, as a user, can visually enjoy it and get caught up in it.
Pop-up
Although they have become very famous over time for generating publicity, they are not as user-friendly. These are those small pop-up windows that appear without warning on any web page you are browsing. They are usually quite aggressive.
Mobile advertising
This modality is less aggressive than the previous one, since it has been created to be adaptable to your mobile device when you start browsing it.
Social media advertising
Without a doubt, this is one of the most recommended, effective and subtle methods that we can recommend, since social networks have been overwhelming in the last decade and are potentially dominant in the decision to buy or choose a user-client service.
80% of the population has access to them, so network advertising is less invasive and also allows the user to better digest the information you offer.
If you are a network user and you are in the process of entrepreneurship or you want your website to have a greater reach, do not hesitate to create internet advertising for your company.